Marketplace overview

This documentation explains how the Atlassian Marketplace works. You can find topics and tutorials on branding, selling, and licensing your add-on.

What's the Marketplace? Why use it?

The Marketplace is an easy way for you to distribute and sell your add-ons for Atlassian products. List your add-on as paid via Atlassian and get all kinds of perks:

  • Access to our huge customer base
    Customers are already using Atlassian host products. All customers using our products are routed to the Marketplace when they look for an add-on.
  • Customers can try or buy, right from their product instance
    Your add-on is accessible for installation, trial, and purchase inside our product instances via the Universal Plugin Manager (UPM).
  • Use our licensing support.
    Let customers pay for your add-on via Atlassian, and you can use our Marketplace licensing support. Simpler for you, profit for all of us. We simplify licensing and store information at
  • We'll handle checkout. 
    Your paid via Atlassian add-on is purchasable through our shopping cart system. We'll help you set pricing, and you can forget about the rest.
  • Make money. 
    Our model is similar to other app stores. You receive 75% of the revenue your add-on sales and Atlassian receives 25%. Atlassian uses the shared add-on sale revenue to run the Atlassian Marketplace and to reinvest in our development ecosystem.
  • We tell your customers when you release new versions. 
    We tell customers when there are upgrade or update opportunities for your add-on, right inside their Atlassian host product.
  • It's in our best interest to help you profit, and vice versa. Access to solid add-ons helps market our products, and our flexible products help market your add-ons.

Other payment models

In the Marketplace, we welcome free add-ons, open-source add-ons, or add-ons sold directly by vendors. This means you can offer free add-ons, or add-ons that use your own checkout and licensing system. However, using different payment models means you have access to varying perks of the Marketplace:

  • Paid via Atlassian. Customers buy your add-on in the Marketplace, and you get the perks mentioned above. Your customers use the same EULA language that applies to our own customers. You license your add-on using the Atlassian Licensing APIs and you must agree to our Atlassian Marketplace Vendor Agreement.
  • Paid via Vendor. Customers purchase your add-on through your private, external website. You determine what kind of licensing agreements that apply. You're responsible for all the systems for licensing, collecting, and reporting sales data.
  • Free. Customers can install your add-on for free. You're responsible for all supporting systems.

Marketplace vendor agreements and terms of use

Listing an add-on in the Marketplace means you agree to the Marketplace Vendor Agreement. This agreement is between Atlassian and you as a vendor.

Customers using paid via Atlassian add-ons are subject the Marketplace Terms of Use. Similarly, this agreement is between Atlassian and your add-on customers. Your customers agree to the terms when they purchase or use your add-on.

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