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Last updated Oct 10, 2025

What are goals?

Goals in Atlassian represents the outcomes that multiple projects or streams of work contribute to. Goals usually take a longer period of time to achieve, and can be represented by various frameworks, such as OKRs, KPIs, SMART goals, and more. Goals are available to all Atlassian users with at least one active app on their site.

Goals have a dedicated page where updates are shared monthly, and also communicates several key pieces of information about each goal, including:

  • The goal name.
  • The owner, or the individual person responsible for driving the goal forward.
  • The contributing teams.
  • The linked items, such as sub-goals, projects, and Jira epics.
  • The highlights in the goal’s progression, such as learnings, risks, and decisions.
  • The start date and target date.

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