What this documentation contains
This documentation explains how the Atlassian Marketplace works. You can find topics and tutorials on branding, selling, and licensing your add-on. Here's a list of topics:
- Step-by-step paid-via-Atlassian listing
- Add-on approval guidelines
- Sales and renewals for paid-via-Atlassian listings
What's the Marketplace? Why use it?
The Marketplace is an easy way for you to distribute and sell add-ons for Atlassian products. List your add-on as paid-via-Atlassian and get all kinds of perks:
- You get access to our huge customer base. Customers are already using Atlassian host products. All customers using Atlassian products are routed to the Marketplace when they look for an add-on.
- Customers can try or buy, right from their product instance. Your add-on is accessible for installation, trial, and purchase inside Atlassian product instances via the Universal Plugin Manager (UPM).
- Use our licensing support. Let customers pay for your add-on via Atlassian, and you can use our Marketplace licensing support. Simpler for you, profit for all of us. We simplify licensing and store information at my.atlassian.com.
- We'll handle checkout. Your paid-via-Atlassian add-on is purchasable through our shopping cart system. We'll help you set pricing, and you can forget about the rest.
- Make money. Our model is similar to other app stores. You receive 75% of the revenue your add-on sales and Atlassian receives 25%. Atlassian uses the shared add-on sale revenue to run the Atlassian Marketplace and and to reinvest in our development ecosystem.
- We tell your customers when you release new versions. We tell customers when there are upgrade or update opportunities for your add-on, right inside their Atlassian host product.
- It's in our best interest to help you profit, and vice versa. Access to solid add-ons helps market Atlassian products, and flexible Atlassian products help market add-ons.
Other payment models
The Atlassian Marketplace welcomes free add-ons, open-source add-ons, or add-ons sold directly by vendors. This means you can offer free add-ons, or add-ons that use your own checkout and licensing system. However, using different payment models means you have access to varying perks of the Marketplace:
Customers can download and install your add-on for free. You're responsible for all supporting systems.
|Paid via Atlassian|
Customers buy your add-on in the Marketplace, and you get the perks mentioned above.
Your customers use the same EULA language that applies to our own customers. You license your add-on using the Atlassian Licensing APIs and you must agree to our Atlassian Marketplace Vendor Agreement.
Paid via vendor
Customers purchase your add-on through your private, external website. You determine what kind of licensing agreements that apply. You're responsible for all the systems for licensing, collecting, and reporting sales data.
Listing an add-on in the Marketplace means you agree to the Marketplace Vendor Agreeement. This agreement is between Atlassian and you as a vendor.