Last updated Apr 16, 2024

About the Atlassian Marketplace

The Atlassian Marketplace lets you sell and share apps that enhance the functionality of Atlassian products such as Jira and Confluence.

Marketplace apps elevate user experiences within these products, offering a world full of possibilities. Whether it's providing diagramming solutions in Confluence or streamlining workflows in Jira, the potential for innovation is boundless.

Marketplace first launched in 2012. Less than a decade later, in December 2021, it surpassed $2 billion in lifetime sales.

Utilize our development platforms to craft apps tailored to your team's specific needs or to commercialize your creations by listing them on the Marketplace.

Get started on Marketplace - discover how to develop, list, price, and thrive on our platform!

Moving your app and customers to cloud gives you step-by-step guidance if you're considering cloud or have migrating customers. As of Feb 15, 2024, Atlassian Marketplace no longer offers sales and support for server apps.

Why Marketplace?

We help you take your apps to customers in the best way possible. Some of the key benefits of Marketplace are:

Ease of access: Atlassian has over 260,000+ customers. All these users of the host products are led to Marketplace directly when looking for an app.

Ease of trial & purchase: The customers get direct access through their product instance to install or buy apps. Using the Universal Plugin Manager (UPM), your application is available for download, testing, and purchase.

Support: You can use our Marketplace licencing solution and allow users to pay for your app via Atlassian. This simplifies matters and generates gains for all parties. At, we streamline licencing and store information.

Profit for all: Like other app stores, our model offers flexibility. Revenue is split between you and Atlassian. We manage the Marketplace, reinvesting in development through Atlassian shares. Your robust apps enhance our product marketing, while our adaptable products boost your app sales.

Who is a partner?

A partner can sell and share their apps on Marketplace. They get the chance to offer an array of solutions, spanning from project management tools, reporting enhancements, and integration plugins to themes and templates, broadening the functionality of our core products.

The partners can be categorised accordingly:

Marketplace partners: They encompass commercial developers earning through published paid apps. To learn more about them, check out the Marketplace Partner Program.

Solution partners: They act as our channel allies, selling our products and aiding customers in customization or crafting custom apps

Developers: In-house developers, often within sizable organizations, create customizations primarily for internal use. They can choose to freely launch these on the Marketplace or opt for private distribution.

Explore more about how to become a partner.

Start your Marketplace journey

Prepare to list on Marketplace
For an overview of taking an initial idea to a successful Marketplace launch, check out How to Launch a New Product on the Marketplace. Subscribe to our Atlassian Developer YouTube channel for videos from our live events, webinars, and tutorials.
Meet the Marketplace requirements
Learn about the payment models There are three app payment models you can choose from on Marketplace:
  • Free
  • Paid via Atlassian, or
  • Paid via Vendor

Each payment model provides different benefits. Read about pricing and payments on Atlassian Marketplace.
Access help and resources Find the information you need, and get the latest updates from our team.

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