Last updated Feb 23, 2024

Glossary for Marketplace reports

This glossary explains the terms mentioned in the Reports section of your partner account.

A

  • Academic license: A license generated when a customer registers as an academic institution, either paid or free.
  • Active license: A currently valid license that allows the customer to access the app.
  • Addon key: Also referred to as plugin key. It's the unique identifier for an app and is a string value. It’s similar to app ID which is a unique number for an app.
  • Addon license ID: The unique ID for a license which has been purchased for an app. It identifies the exact app licensed by the customer.
  • Addon name: The name of the app.
  • Admin hub: The source where feedback is collected for Data Center and server apps.
  • Americas: A region comprising North America, Central America, South America, and the Caribbean.
  • Annual billing cycle: Billing cycle for licenses that run on a year-to-year basis.
  • Anonymous: An author category when a customer does not disclose their identity while providing feedback.
  • APAC: The Asia-Pacific region, including East Asia, Southeast Asia, South Asia, Australia, and the Pacific Islands.

B

  • Billing period: The billing cycle for licenses and transactions.

C

  • Cancelled license: A license terminated by the customer before the maintenance period ends.
  • Cancellation: The action of cancelling a license, leading to a refund.
  • Churn rate: The number of subscriptions that were not renewed.
    • Formula: (Number of subscriptions not renewed)/ (Number of subscriptions due to be renewed)
  • Churn reasons: Customer-provided reasons for uninstalling, unsubscribing, or disabling an app.
  • Cloud: The hosting type for apps.
  • Cloud churn: The number of licenses cancelled for cloud apps.
  • Cloud conversions: The number of active cloud evaluations converted into paid licenses.
    • Formula: (Number of new paid subscriptions) / (Number of evaluations)
  • Cloud renewals: The number of licenses renewed for cloud apps.
    • Formula: (Number of renewals) / (Number of renewal opportunities)
  • Commercial license: A paid license generated when a customer organization uses an app for commercial purposes.
  • Community license: A free license generated for community-driven projects.
  • Contacts: The email ID provided by a particular customer for contact from your end.
  • Conversions: The number of active trials due for renewal that got converted to paid licenses for cloud apps.
  • Conversion rate: (Number of conversions to paid subscriptions) / (Number of evaluations due to expire) in the specified date range.
  • Corporate reseller channel: Large-scale resellers catering to enterprise-level customers.
  • Country: The geographic location where sales or evaluations are active.
  • Customer location: The location out of which the customer is based.

D

  • Data Center: The hosting type for apps.
  • Demonstration license: A free license generated to showcase an app during presentations, trials, or testing phases.
  • Direct channel: License generated directly from the Marketplace website or EMCEE.
  • Disable: When a customer disables a server or Data Center app, the license is cancelled, payment stops, but the data for that instance is retained.

E

  • End date: The date on which the maintenance period ends.
  • Entitlement number: The unique identifier generated for licenses for cloud apps.
  • Evaluation license: Generated when a customer decides to try an app; can be converted to a paid license.
  • Evaluations: The number of active trials.
  • Expired license: A license that has reached the end of its maintenance period.
  • Expert channel: Involves certified Atlassian experts providing specialized services to customers.

F

  • Feedback: Customer-provided information when churning an app, including reasons and types.
  • Feedback date: The date on which a customer churns and provides feedback.
  • Free license: Generated when a customer installs an app for free.
  • Free starter tier apps: Apps for a specified user tier costing $0-$10.

H

  • Hosting: The hosting type for an app for a particular license.
  • Host entitlement number: The unique identifier for the parent product license for cloud apps.

K

  • Known: An author category when a customer discloses their identity while providing feedback.

L

  • License: Upon installation of an app, a license is generated.
  • License ID: The unique identifier for licenses for server and Data Center apps.
  • License status: Current validity status of a license - active, expired, or cancelled.
  • License types: Categories like evaluation, paid, and free licenses.

M

  • Maintenance period: The period for which the license is originally supposed to be active.
  • Manage apps: Source where feedback is collected for Data Center and server apps.
  • Monthly billing cycle: Billing cycle for licenses that run on a month-to-month basis.

N

  • Net $: Revenue generated from a particular transaction after subtracting the Atlassian fee.
  • New cloud reasons: Source at which feedback is collected for cloud apps.
  • New sale: A transaction made when a customer pays for a license for the first time.

O

  • Open source license: A free license generated when providing customers the freedom to view, modify, or distribute an app’s source code.
  • Order ID: The unique identifier for a particular transaction.

P

  • Paid license: Generated when a customer starts paying for an app.
  • Paid sale: A transaction made when a customer pays for a license.

R

  • Refund: The transaction made when a customer cancels an existing license and gets a refund.
  • Region: Geographic area,s like Americas, APAC, EMEA, and Unknown.
  • Renewal opportunities: Licenses that are due for renewals.
  • Renewal rate: (Number of renewals) / (Number of renewal opportunities) in the specified date range.
  • Renewal transaction: The transaction made when a customer renews an existing license.
  • Reseller channel: Third-party companies selling Atlassian products.
  • Revenue: The total income generated from transactions.

S

  • Sale channel: Channels like expert, reseller, corporate reseller, and direct.
  • Sale price: The price at which an app is listed.
  • Sale type: Types like new, renewal, upgrade, and refund transactions.
  • Sales: The total sales accomplished from all hosting types or by a specific app.
  • Server: The hosting type for apps.
  • Source: The source at which the feedback is collected.
  • Start date: The date on which the maintenance period starts.
  • Subscription churn: The number of subscriptions not renewed.

T

  • Table: A numerical display of data for all apps or specific apps.
  • Technical contacts: Customer information included in the license.
  • Tier: A specified band displaying the number of users for a particular license.
  • Total sales: The total sales accomplished from all hosting types or by a specific app.
  • Transactions: Monetary exchanges associated with licenses.
  • Transaction report: A report showing all transactions with applied filters.
  • Transaction types: Types like new, renewal, upgrade, and refund transactions.

U

  • Unknown: Regions apart from Americas, APAC, and EMEA.
  • Uninstall: When a customer removes an app from their instance, resulting in data loss.
  • Unsubscribe: When a customer unsubscribes from a cloud app, the license is cancelled, and payment stops, but the data for that instance is retained.
  • Upgrade transaction: The transaction made when a customer upgrades the user tier of the parent product for an existing license.
  • UTC: Coordinated Universal Time (UTC) is the time standard that serves as the basis for timekeeping worldwide. It is the primary time standard by which the world regulates clocks and time.

Others

  • $0 transactions: Transactions involving no customer payment, either due to a fully discounted paid license or free access through customer credits, are covered. This also includes free starter tier apps for specified user tiers ($0-10).

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