This glossary explains the terms mentioned in the Reports section of your partner account.
A
Academic license: A license generated when a customer registers as an academic institution,
either paid or free.
Active license: A currently valid license that allows the customer to access the app.
Addon key: Also referred to as plugin key. It's the unique identifier for an app
and is a string value. It’s similar to app ID which is a unique number for an app.
Addon license ID: The unique ID for a license which has been purchased for an app.
It identifies the exact app licensed by the customer.
Addon name: The name of the app.
Admin hub: The source where feedback is collected for Data Center and server apps.
Americas: A region comprising North America, Central America, South America, and the Caribbean.
Annual billing cycle: Billing cycle for licenses that run on a year-to-year basis.
Anonymous: An author category when a customer does not disclose their identity
while providing feedback.
APAC: The Asia-Pacific region, including East Asia, Southeast Asia, South Asia, Australia,
and the Pacific Islands.
B
Billing period: The billing cycle for licenses and transactions.
C
Cancelled license: A license terminated by the customer before the maintenance period ends.
Cancellation: The action of cancelling a license, leading to a refund.
Churn rate: The number of subscriptions that were not renewed.
Formula: (Number of subscriptions not renewed)/ (Number of subscriptions due to be renewed)
Churn reasons: Customer-provided reasons for uninstalling, unsubscribing, or disabling an app.
Cloud: The hosting type for apps.
Cloud churn: The number of licenses cancelled for cloud apps.
Cloud conversions: The number of active cloud evaluations converted into paid licenses.
Formula: (Number of new paid subscriptions) / (Number of evaluations)
Cloud renewals: The number of licenses renewed for cloud apps.
Formula: (Number of renewals) / (Number of renewal opportunities)
Commercial license: A paid license generated when a customer organization uses an app
for commercial purposes.
Community license: A free license generated for community-driven projects.
Contacts: The email ID provided by a particular customer for contact from your end.
Conversions: The number of active trials due for renewal that got converted to paid licenses
for cloud apps.
Conversion rate: (Number of conversions to paid subscriptions) / (Number of evaluations due to expire)
in the specified date range.
Corporate reseller channel: Large-scale resellers catering to enterprise-level customers.
Country: The geographic location where sales or evaluations are active.
Customer location: The location out of which the customer is based.
D
Data Center: The hosting type for apps.
Demonstration license: A free license generated to showcase an app during presentations, trials,
or testing phases.
Direct channel: License generated directly from the Marketplace website or EMCEE.
Disable: When a customer disables a server or Data Center app, the license is cancelled,
payment stops, but the data for that instance is retained.
E
End date: The date on which the maintenance period ends.
Entitlement number: The unique identifier generated for licenses for cloud apps.
Evaluation license: Generated when a customer decides to try an app; can be converted
to a paid license.
Evaluations: The number of active trials.
Expired license: A license that has reached the end of its maintenance period.
Revenue: The total income generated from transactions.
S
Sale channel: Channels like expert, reseller, corporate reseller, and direct.
Sale price: The price at which an app is listed.
Sale type: Types like new, renewal, upgrade, and refund transactions.
Sales: The total sales accomplished from all hosting types or by a specific app.
Server: The hosting type for apps.
Source: The source at which the feedback is collected.
Start date: The date on which the maintenance period starts.
Subscription churn: The number of subscriptions not renewed.
T
Table: A numerical display of data for all apps or specific apps.
Technical contacts: Customer information included in the license.
Tier: A specified band displaying the number of users for a particular license.
Total sales: The total sales accomplished from all hosting types or by a specific app.
Transactions: Monetary exchanges associated with licenses.
Transaction report: A report showing all transactions with applied filters.
Transaction types: Types like new, renewal, upgrade, and refund transactions.
U
Unknown: Regions apart from Americas, APAC, and EMEA.
Uninstall: When a customer removes an app from their instance, resulting in data loss.
Unsubscribe: When a customer unsubscribes from a cloud app, the license is cancelled,
and payment stops, but the data for that instance is retained.
Upgrade transaction: The transaction made when a customer upgrades the user tier
of the parent product for an existing license.
UTC: Coordinated Universal Time (UTC) is the time standard that serves as the basis
for timekeeping worldwide. It is the primary time standard by which
the world regulates clocks and time.
Others
$0 transactions: Transactions involving no customer payment, either due to a fully discounted
paid license or free access through customer credits, are covered. This also includes
free starter tier apps for specified user tiers ($0-10).