A guided path to building, listing, and launching your app on the Atlassian Marketplace. Whether you're starting from scratch or looking to formalise your approach, this guide walks you through each stage of the journey, from validating your idea to growing your customer base, so you always know what to do next.

Plan

Validate the opportunity and formalize your partnership with Atlassian. Define your product and register as a Marketplace Partner.

Build

Set up your developer environment and build your app on Forge. Configure your tooling, write your app, and test it thoroughly.

Launch

Price, package, list, and ship your app to Marketplace customers. Set up your listing, pass review, and go live.

Grow

Measure, learn, and iterate to keep customers and revenue growing. Track analytics, gather feedback, and maintain your app.