Prepare branding, support, privacy, and security basics

• Review Marketplace branding and naming guidelines
• Finalize your app name (ensure it passes naming requirements)
• Create app logo and icon assets
• Prepare screenshots and visual assets
• Optionally create a demo video

Your name and visuals are the first thing customers see in search results. Apps that look polished and clearly named get more clicks, more trials, and pass review faster.

• Atlassian brand guidelines for Marketplace Partners

• Set up a JSM project or equivalent for app support
• Define support channels and SLAs (response time targets)
• Prepare support documentation and knowledge base
• Publish support contact details (use a generic email, not a specific person's)
• Train your support team on app functionality

Marketplace requires a working support channel before listing. A responsive, well-documented support experience builds customer confidence and is one of the strongest drivers of positive reviews after launch.

• Cloud app operations guide

• Publish a privacy policy with data handling details
• Optionally publish a security statement
• Prepare content for the security & privacy tab in your listing
• Document data access, storage, and retention policies

Enterprise customers evaluate trust signals before installing. A complete security and privacy tab, along with a published privacy policy, are key factors in making a customer's shortlist.

• Privacy and security tab in the Marketplace listing
• Data privacy guidelines for developers

• Review security requirements and the approval workflow
• Prepare for security scanning
• Document a security incident management plan
• Ensure your app passes security requirements
• Review the security questionnaire for Marketplace apps

Security review is a gate to listing. Preparing your incident plan and passing scanning before submission avoids back-and-forth with the review team that delays your launch.

• Security requirements for cloud apps
• New Security Workflow for App Approval Process
• Security scanning
• Security Questionnaires for Marketplace Apps
• App security incident management guidelines for Marketplace Partners