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You can create promotions for all paid via Atlassian apps you sell for all instances of Atlassian products.
For server and Data Center apps, the Marketplace provides a customer-friendly URL for users to apply and access your promotion. This is the only way for customers to access and apply the discount--promotions aren't outwardly visible on the Marketplace site. Customers accessing your promotion URL are directed to a specialized checkout page, detailing the sale price of the app.
For cloud apps, the Marketplace provides a promo code for users to access and apply your promotion via a separate “Promotion” tab from the Marketplace within the product instance. This is the only way for customers to access and apply the discount--promotions aren't outwardly visible on the Marketplace site. Customers applying your promo code are directed to a separate promotion application flow, detailing the eligibility and sale price of the app.
Promotions are available for paid via Atlassian apps compatible with Atlassian products across all hosting types. The list below shows a breakdown of which license types, sale types, and hosting models are eligible for promotions.
Customers can always use promotions for any eligible license or sale type. For example, if you create a promotion for a Jira app, you don't need to specify that it applies to new, renewal or upgrade purchases; it can automatically be used for any of these. There is no way for you to limit a promotion to one license or sale type.
For server and Data Center apps, a given promotion applies only to the initial transaction where it was used. For example, if a customer uses the promotion for a discounted first-time purchase of your app, the discount only applies to that purchase transaction. If the customer purchases additional maintenance as part of that transaction, it will also be discounted. However, when the customer subsequently wants to renew maintenance, the promotion discount no longer applies, and they'll need to pay full price for the renewal.
For cloud apps, you define a specific parameter named “Number of billing cycle” at the time of creating a promotion. A given promotion is applicable across the billing cycles that you define for the “Number of billing cycle” parameter. For example, if a customer applies the promotion with the number of billing cycles defined as 6 for your app, the discount applies to the next 6 transactions for that app. These transactions will cover all app renewals, user tier upgrades, and downgrades. However, when the customer subsequently wants to convert the billing cycle of the instance from Monthly to Annual or vice-versa, the promotion discount no longer applies, and they'll need to pay full price for the transaction.
When a promotion is applied to an academic license purchase, the 50% academic discount applies in addition to the promotion discount.
When a promotion is applied along with loyalty discount, the loyalty discount applies first, followed by the promotion discount.
To distribute promotions for server and Data Center apps, provide a URL from the Marketplace to your customers directly. When customers follow your link, your app is added to their cart with the promotion applied. The promotion URL is automatically created when you complete the steps in the section ahead. Here's an example of a promotion URL:
To distribute promotions for cloud apps, provide a promo code from the Marketplace to your customers directly. Customers can apply the promo code by clicking on “Apply Promotion” button from Promotion tab within the product instance. When the promo code is applied successfully, the promotion is applied for your app on the customer's instance. For the promo code to be applied, your app should already be installed on customer's instance. The promo code is automatically created when you complete the steps in the section ahead. Here's an example of a promo code:
You can create any number of promotions simultaneously for your paid via Atlassian apps. You can create unique promotions, meaning that the URLs or promo codes can only be used by one customer. Accordingly, unique promotions should only be shared with one customer since all URLs or promo codes are unique. You can also create generic promotions. Generic promotions use the same URL or promo code and can be used by as many customers as you permit.
Only for server and Data Center, you can also create promotions for multiple apps, which are called bundled promotions. All apps must be for the same application and be paid via Atlassian to qualify, All apps in the bundle need to be purchased for the customer to receive the discount as well. Bundled promotions for cloud apps are not available.
When creating a promotion, you’ll be prompted to specify whether it should be for cloud, server, or Data Center. A promotion can’t mix cloud, server, and Data Center apps.
Here's how to create a promotion:
You can edit a live promotion any time. Promotions that have already ended can't be edited retroactively, of course, but ongoing promotions can have the following changes:
To edit a promotion, navigate to your Manage vendor account page. From here, click the pencil icon to edit a promotion.
You can end a promotion early by clicking on the “End Promotion” button provided on the promotion details screen. Ending a promotion early will only stop customers from applying new promotions, while the instances on which the promotion is already applied will continue to get discounts for available billing cycles. We advise terminating promotions only when absolutely necessary, since this can result in a suboptimal customer experience.
When a customer uses a promotion and finalizes a sale, you'll see this sale reflected in your sales reports.
There are two scenarios when promotions appear used, but aren't immediately visible in your sales reports:
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