You can create promotions for paid via Atlassian apps you sell for downloaded instances of Atlassian products. The Marketplace provides a customer-friendly URL for users to apply and access your promotion. This is the only way for customers to access and apply the discount--promotions aren't outwardly visible on the Marketplace site. Customers accessing your promotion URL are directed to a specialized checkout page, detailing the sale price of the app.
Promotions are available for paid via Atlassian apps compatible with server and Data Center versions of Atlassian products. The list below shows a breakdown of which license types, sale types and hosting models are eligible for promotions.
Customers can always use promotions for any eligible license or sale type. For example, if you create a promotion for a Jira app, you don't need to specify that it applies to new, renewal or upgrade purchases; it can automatically be used for any of these. There is no way for you to limit a promotion to one license or sale type.
A given promotion applies only to the initial transaction where it was used. For example, if a customer uses the promotion for a discounted first-time purchase of your app, the discount only applies to that purchase transaction. If the customer purchases additional maintenance as part of that transaction it will also be discounted. However, when the customer subsequently wants to renew maintenance, the promotion discount no longer applies and they'll need to pay full price for the renewal.
When a promotion is applied to an academic license purchase, the 50% academic discount applies in addition to the promotion discount.
To distribute promotions, provide a URL from the Marketplace to your customer(s) directly. When customers follow your link, your app is added to their cart with the promotion applied. The promotion URL is automatically created when you complete the steps in the section ahead. Here's an example of a promotion URL:
You can create any number of promotions simultaneously for your paid via Atlassian apps. You can create single-use promotions, meaning that the URLs can only be used by one customer. Accordingly, single-use promotions should only be shared with one customer since all URLs are unique. You can also create multi-use promotions. Multi-use promotions use the same URL and can be used by as many customers as you permit. You can also create promotions for multiple apps, called bundled promotions. All apps must be for the same application and be paid via Atlassian to qualify, and all apps in the bundle need to be purchased for the customer to receive the discount.
When creating a promotion, you’ll be prompted to specify whether it should be for server or Data Center. A promotion can’t mix server and Data Center apps.
Here's how to create a promotion:
You can edit a live promotion any time. Promotions that have already ended can't be edited retroactively, of course, but ongoing promotions permit the following changes:
To edit a promotion, navigate to your Manage vendor account page. From here, click the pencil icon to edit a promotion.
The only way to end a promotion early is to file a ticket in our tracker. We advise only terminating promotions only when absolutely necessary, since this can result in a suboptimal customer experience.
When a customer uses a promotion and finalizes a sale, you'll see this sale reflected in your sales reports.
There are two scenarios when promotions appear used, but aren't immediately visible in your sales reports: