Last updatedApr 1, 2020

Pricing, payment, and billing

What payment models does the Marketplace offer?

All apps integrate with an Atlassian product, and adhere to one of three payment models:

  • Paid via Atlassian: Customers pay a fee to use your app. Customers evaluate and purchase these apps directly from Atlassian. Paid via Atlassian apps use the Atlassian Licensing API. Atlassian provides automated sales and licensing reports to you as a paid via Atlassian app vendor.
  • Paid via Vendor: Customers pay a fee to use your app. Customers purchase apps from you or your external website. You supply your own licensing and billing system.
  • Free: Customers pay nothing to use your app. Free apps generally use open-source licensing.

How does revenue sharing work for paid via Atlassian apps?

Atlassian will pay you, the publisher, the following percentages of gross revenue for Jira, Jira Service Desk, and Confluence apps:

  • 85% for cloud apps
  • 75% for data center apps
  • 70% for server apps

This pricing is effective 1 April 2020 through 31 March 2022.

For all new cloud apps listed on Atlassian Marketplace after 1 April 2020, Atlassian will pay you, the publisher, 95% of the gross revenue of all sales made within first year. After the first year, the revenue share will return to whatever the standard rate is for cloud apps at that time. This rate of 95% is a temporary incentive and will be reviewed periodically. We will publish the deadline by which a cloud app must be listed on Atlassian Marketplace to receive this rate at a future time.

For Atlassian products not stated above, you will receive a revenue share of 75% across all hosting types. For more information, see the Atlassian Marketplace Partner Agreement, Section 4.2.

In more complicated scenarios, for example if you let Atlassian Solution Partners resell your app at a 20% discount, we break up the revenue after the discount. For example, consider an app that is priced at $100.00:

  • In a standard (non-Solution Partner) sale, the customer pays $100, of which you keep $75 and Atlassian keeps $25.
  • In a Solution Partner sale, the customer pays $80, of which you keep $60 and Atlassian keeps $20.

How do I set or change prices for my app?

You determine initial pricing for your app when you submit it for approval on the Marketplace. When you'd like to change prices for your app, here's how:

  1. Log in to with your vendor account.
  2. Click Manage vendor account from the profile menu in the upper right.
  3. Click your app's name from the list.
  4. Click on the Pricing tab, then choose Cloud or Server. If your app is only compatible with one delivery model (Server or Cloud), you'll only see one option displayed.
  5. Make your changes accordingly.
  6. Click Save pricing.

Your change is active and displayed on the Marketplace site in 24 hours. After this, new customers pay your updated prices right away. Here are some important things to know when you change prices:

  • You can change prices every 30 days.
  • We highly recommend you communicate price changes with customers.
  • Existing customers get a 60-day price override so they can pay the lower price when they renew or purchase. They receive the renewal price override as long as they're on the same product edition and the quote is created before the renewal override date (60 days from the price change).
  • Existing evaluators in cloud can also pay the lower price if purchased before the evaluation expires.  
  • Existing evaluators in server/Data Center will receive the new price unless they have a a pre-existing quote.

How are renewal, upgrade and academic prices determined?

Renewal pricing is 50% of the new purchase price for server apps, and 100% of the new purchase price for cloud and Data Center apps.

Upgrade pricing is calculated as follows: (50% of new tier price) + (50% of difference between new tier price and old tier price).

Academic pricing (available for server apps only) is automatically set to 50% of the new purchase price.

When do I get paid for my paid via Atlassian app sales?

We owe you remittance for your sales after you reach $500 USD in profit. We pay you within 30 days after the end of the month in which you accrue $500+ USD in profit.

This means that we pay you within a minimum of 30 days from the time of sale, and no more than 60 days after. We designed this time frame around customer support needs, refunds, and chargebacks (payment disputes). We offer the same 30-day refund period for your apps as we do for other Atlassian products. After 30 days, we don't grant refund requests to customers.

Atlassian may remit funds early at our discretion.

How do Atlassian solution partner resellers work?

Employing Atlassian's worldwide network of resellers gives you a sales multiplier. When you opt into this program, Atlassian Solution Partners can purchase your app for their clients at a 20% discount from the list price.

You can opt in or out of the program on a per-listing basis, and when you edit pricing details for your app. You can learn about Atlassian Solution Partners here:

What about other resellers?

Paid via Atlassian apps are restricted from offering discounts to organizations that aren't part of the Atlassian Solution Partners program. If you'd like to sell your app at discount to individual customers, you can create a sales promotion.

Can I offer my app at a discount or promotion?

Yes, for Server and Data Center apps. Check out our documentation on Sales promotions.

What does an invoice look like?

Here's an example invoice:

example selection invoice

Are Marketplace apps available to purchase worldwide?

We sell to customers everywhere, except for trade-embargoed countries subject to United States export restrictions. We help vendors collect any taxes applicable for the customer's locale.

Can customers pay for apps with purchase orders (POs)?

Unfortunately customers cannot pay for apps with POs. Like Atlassian products, buying apps through a purchase order (PO) is not supported. Customers can reference purchase orders with their invoice. Find out more.

What about quotes, checks, and bank transfers?

The Marketplace handles quotes, checks and bank transfers for paid via Atlassian apps the same way as Atlassian products.

What if customers request a refund?

Atlassian offers full refunds within the first 30 days from a purchase, no questions asked.

Refund requests that fall between 31-60 days from a purchase will be at the discretion of Atlassian, unless the per-vendor refund total exceeds $1,500. In that case, Atlassian will seek approval from the vendor prior to issuing a refund.

In the event of upgrade requests between 31-90 days post-purchase, Atlassian will opt to reallocate funds for the remaining maintenance toward the higher-tiered license. This allows us to appease the customer while increasing revenue to our vendors. Find out more.

How do license upgrades work?

Paid via Atlassian app licenses need to match the Atlassian host product license exactly. For example, if a user has a Confluence license for 500 users, they need to purchase the same license for apps. If customers upgrade their product license but not their app license, then we alert the product administrator to upgrade the app license for your app. Learn more about license upgrades.

How do renewals work?

Paid via Atlassian app licenses, just like Atlassian products, come with one year of maintenance. Maintenance includes support and access to any version upgrades for a year from date of purchase. When maintenance expires, customers need to renew app licenses to receive support or maintenance for the next 12 month period.

Our renewal system automatically notifies customers when app licenses are about to expire. A customer can renew in advance of expiration to ensure uninterrupted access to support and software updates. Learn more about maintenance renewals.