Last updated Apr 16, 2024

Become a partner

Partners can share and sell their apps on Atlassian Marketplace, offering various solutions like project management tools, reporting enhancements, themes, templates and much more. There are three types of partners:

  • Marketplace partners: Commercial developers who sell paid apps on the Marketplace. Learn more about the Marketplace Partner Program.
  • Solution Partners: Acting as our channel allies, they sell our products and assist customers with customization or the creation of custom apps.
  • Developers: In-house developers, often within larger organizations, who create customizations primarily for internal use. They have the option to freely release these customizations on the Marketplace or distribute them privately.

Create your partner profile

A partner profile describes the company that "owns" the app. If you're an individual developer without a parent company, then simply create a partner profile using your name (for example, 'Joe Bloggs'). Your user account must be associated with a partner profile before you can modify that partner's app listing.

To create your partner profile on Marketplace:

  1. Create an Atlassian account if you haven't already done so.
  2. Log into the Marketplace using your Atlassian account credentials.
  3. Create your partner account, providing the requested details about your company.

Associate your account with a partner profile

If your account should belong to a particular Marketplace Partner but doesn't, ask somebody on the account to add you.

Here's how they can do this: 

  1. Log in to with your partner account.
  2. Click Manage vendor account from the profile menu in the upper right.
  3. Click Contacts.
  4. Click Add contact.
  5. Enter the email address and click Add.

Note, as a contact, you'll be able to access metrics for Cloud Fortified apps in the developer console.

If there's no other user for your partner profile, then contact the Atlassian Marketplace  and we'll add your information for you.

Adding roles to your contacts

A Marketplace Partner can add contacts to their account, defining who can access specific parts of the app management. An admin can access all app management capabilities, while others have access to specific capabilities, like creating promotions, managing price etc.

When Atlassian reach out to Marketplace Partners, say for processing refunds, or to reach out for security related issues, or to conduct closed beta programs, it's not possible to reach out to all contacts. Therefore you must add roles to your contacts.

Please update the roles whenever there is a change in ownership of a point person, this will help us reach out to the right contact.

How to add roles

  1. Go to Contacts.
  2. Select Manage.
  3. Select an appropriate contact and add a relevant role.

Partner contact roles view

What do these roles mean?

  1. Primary Contact - the go-to person/people/account to contact regarding any of the concerned areas

  2. Support Contact - the senior support figure to be contacted in relation to existing support cases customers have with the partner if escalated to Atlassian

  3. Licensing/Finance Contact - person/people/account who can be contacted for licensing/payment queries or etc

  4. Security - person/people/account who can be reached quickly when security incidents are reported/point of contact for all security-based queries i.e. bug bounty program

  5. Marketing - person/people/account our Marketing team can connect with for joint marketing endeavors

  6. Engineering - person/people/account for informing of upcoming technical changes i.e. API alterations, functionality retirement etc

  7. Migrations - the senior support figure to be contacted in relation to Cloud migration specific support cases

  8. Sales support & approvals - person/people/account who approves sales-centric requests such as pricing questions or discount approvals

Submit your app listing

When you're ready to launch your app, submit your listing for review. Depending on the development platform, there are different listing requirements.

Check out the listing process for:

Then, follow our guide to creating a successful Marketplace listing.

Support your customers

If you offer support for your app, the Get support button appears on the Support tab on your app details page.

This tab also lists other resources including documentation links, issue trackers, forums, and more. App customers are discouraged from writing reviews to get support, and should instead contact Marketplace partners directly.

Additional tools to support your customers

If you're a Marketplace Partner with at least one paid via Atlassian app, we'll give you free Atlassian software to help reduce your costs for customer support.

What's included in a support tools instance?

This package includes Atlassian Cloud licenses for:

  • Jira Service Desk: 10 agents
This is required in order to receive any of the below.
- Jira Software: 100 users - Confluence: 100 users - Statuspage: Business tier

Using Jira Service Desk as your support ticketing system helps create a consistent experience for your customers and ours.

How to apply

Navigate to our partner support center and select the following options from the drop down menus that present themselves:

  • Partner Program Support
  • Partner Program Benefits
  • I want to request a free product benefit

Then select 'Marketplace Support Tools instance' from the options available and provide the requested onscreen information.

Get Marketplace help and resources

Find the information you need, and get the latest updates from our team.

Access the Partner Portal

The Partner Portal is the place to be for all the resources and the updates around Atlassian ecosystem.

  • Frequently updated by our Solution and Marketplace Partner teams.
  • Available on mobile via the Confluence app.
  • Comment, engage, or directly ask our team a question.


Marketplace Partners with at least one paid-via-Atlassian app and a private domain email address are eligible for Partner Portal access. We cannot approve submissions from public domain addresses such as those from Google or Yahoo.

To request access, submit a ticket to our Developer and Marketplace support team

Get started with these resources:

Visit the Partner Portal

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