Last updated Feb 2, 2023

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App approval guidelines

As we continue to move towards a cloud future together, new server app sales and installs are no longer available for customers. You can update app version via Atlassian Marketplace until the end of support for server on Feb 15, 2024.

After creating and testing your app, your next step is to submit it for approval. To uphold standards of quality and reliability that our customers expect, all publicly listed apps are subject to an approval process.

Which apps are subject to the approval process?

  • Publicly listed, new apps
  • Payment model changes: For example, if your app changes from free or paid-via-vendor to a paid-via-Atlassian app.
  • Hosting changes: If you add a version that uses a different hosting model. For example, if you have a download/behind-the-firewall app, and add a version for Atlassian-hosted cloud products.

If an earlier app version is already approved, routine version updates are exempt from the approval process except in the above cases.

Approval process

Approval times vary depending on current volume and the Marketplace team’s availability, submissions fall into an internal queue which the Marketplace team works through chronologically as they come in. Our team checks a range of requirements for your app, like if it installs properly and has documentation. It's not uncommon to experience a few rounds of the approval process. To avoid unnecessary updates and resubmissions, make sure your app adheres to the guidelines on this page. If you believe your approval is taking too long, feel free to check in via a question to our team.

  1. Log in to with your partner account.
  2. Click Publish a new app from the profile menu in the upper right.
  3. Fill out the app submission form and upload related assets. 
  4. Accept the Marketplace Partner Agreement, and submit your app.
  5. Our Marketplace team automatically creates a Jira issue to track the approval process. Create an account for Ecosystem Jira so you can track the status. Use the same email as your partner profile.
  6. You'll be notified via email that your submission was successful, and receive a URL to track the approval process. You can click View workflow in the details section of your Jira issue to see the submission status.
  7. Once approved, your Jira issue is closed and your app is published to the Marketplace.

Criteria for all apps

All apps, free or paid, for Cloud or Server instances, need to meet the following criteria: 

Additional criteria for paid via Atlassian, server apps

Your paid via Atlassian, server app adheres to the criteria listed for all apps, plus:

Additional criteria for cloud apps

Your cloud app adheres to the criteria listed for all apps, plus:

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