Last updatedJun 5, 2020

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Creating a press release

Thanks for your interest in making a public announcement with Atlassian! We're proud to support companies that leverage, extend, or integrate our products in amazing ways or provide us with important technology and services. In order to manage the proper and consistent usage of our brand assets, we've developed a process for approval and support for brand and press­ related activities. These guidelines are intended to support your launch strategy without adding additional overhead. If at any time you need additional guidance, please feel free to reach out to the Atlassian Press team. For our partner community, use the Partner Portal or connect directly with your Atlassian contact.

Approval process for announcements and launches

Press announcement guidelines

A partner press release should:

A partner press release should NOT:

  • Appear as a joint press release. Your release should be written from your point of view.
  • Use the terms "partners," "partnership," or "alliance" to describe the Atlassian relationship. We prefer the terms "collaboration," "teamed," "in cooperation with," or "relationship." The best approach is to describe your company as a participant of an Atlassian program, for example: XYZ Company is a member of the Atlassian Solution Partner Program or a Marketplace Partner on Atlassian Marketplace.
  • Include any declarative statements around being "the best," "the first," "the only," "exclusive," "preferred," etc.
  • Include a quote from an Atlassian employee unless previously agreed upon and approved by Atlassian.
  • Include any sales projections, Atlassian business statistics, roadmap, or forward looking statements about what we may do in the future.
  • Disclose proprietary information about Atlassian.
  • Refer to our stock ticker symbol, or use the "About Atlassian" boilerplate.

Brand guidelines

  • Please follow our published messaging and brand guidelines  for using Atlassian brand assets. No modification of any assets is allowed. 
  • Any third-party communications should include the most up­-to-­date product information and names (for example, Jira Software, not Jira).
  • Do not copy Atlassian photography, illustrations, graphics, or icons from our website or other channels for use in marketing or press materials.
  • Third party communications should clearly represent your relationship with Atlassian.

Examples of approved language

Approved:

  • "XYZ is joining Atlassian's Solution Partner Program..."
  • "XYZ is working together with Atlassian to..."
  • "XYZ now integrates with Atlassian Jira Software"

Not approved:

  • "XYZ announces a strategic partnership with Atlassian"
  • "The Atlassian alliance with XYZ significantly extends what is already a clear and dramatic leadership position for both companies. No other company currently can match the flexibility and power of this offering"
  • "XYZ is the first to provide these capabilities for enterprise customers"

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