Last updated Nov 16, 2023

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Move your apps and customers to cloud

The steps below are designed to help you best prepare for customers who are migrating to cloud. You can use this page as an overview of how to launch, list, and support your cloud app on the Atlassian Marketplace.

Image of cloud readiness flow, showing seven phases

Before you begin

Before planning a cloud strategy, evaluate how cloud can work for your app, team, and business:

  • Learn how customers evaluate trust in cloud.
  • Check out the APIs for Forge and Connect.
  • Review the development roadmaps for Forge and Connect.

Learn more about evaluating cloud.

1. Plan your cloud strategy

A clear plan for your cloud app can help clarify your pricing expectations, customer base, and competitive benchmark.

  • Determine your pricing strategy.
  • Define your customer segments.
  • Start product planning, value-based pricing, and competitive benchmarking.

Learn more about planning your cloud strategy.

2. Share your cloud plans with customers

After defining your cloud strategy, document your plans so your customers can easily access the answers they need about your app's features and trust elements in cloud.

  • Document feature parity between your server and cloud apps.
  • Build a migration FAQ.
  • Share Atlassian's cloud migration FAQs.
  • Answer questions about cloud pricing.

Learn more about sharing your cloud plans with customers.

3. Build your cloud app

Once you've outlined your app's cloud features, capabilities, and shared your plans with your customers, it's time to build:

  • Choose between Forge and Connect.
  • Get help and support.

Learn more about building your cloud app.

4. Prepare a migration path

Customers rely on migration paths to get their app data from server to cloud. When an app doesn't have a reliable migration path, it can block customers from migrating and prevent you from realizing growth.

  • Support app assessment in the Cloud Migration Assistant.
  • Set up app vendor checks.
  • Automate your migration path.
  • Test and publish your migration path.

Learn more about preparing a migration path.

5. Launch, list, and advertise

Once your migration path is ready, you're ready to list your app and attract more customers in cloud:

  • Check our app approval guidelines.
  • List and market your app.
  • Build your presence on Marketplace.

Learn more about launching, listing, and advertising your app.

6. Support your customers

As your customers adopt your cloud app, there are a number of ways you can support them:

Get help

For advice on any of these steps, or to gain access to the Partner Portal, submit a ticket. If you aren't already, you'll be asked to log in with your developer or Marketplace Partner account.

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