Last updated Dec 19, 2022

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App discount programs

The Atlassian Marketplace offers a variety of app-level discount programs to customers. Some offer automatic participation to Marketplace Partners, and others require Marketplace Partners to opt-in or opt-out at the app level.

How do Marketplace Partners participate?

Which customers are eligible?

ProgramEligibility
AcademicCustomers currently on an Academic cloud license
CommunityCustomers currently on a Community cloud license
ClassroomStudents and teachers using for educational purpose within a classroom setting
Open sourceCustomers whose project is licensed under a license approved by the Open Source Initiative
Sandbox
  • Enterprise Customers* (Effective September 2021)
  • Premium Customers* (Effective October 2021)
Channel PartnerThe Atlassian Marketplace lets Marketplace Partners participate in automatic discounts for Atlassian Channel Partners. Marketplace Partners can opt-out of the discount at the app level. This is covered in Section 4.9 of the Marketplace Agreement
Dual licensingServer or DC customers, or customers annually purchasing >1,000 users of your cloud version of your app
Loyalty (migration)Server or DC customers who purchase a 1,001+ cloud license to migrate to before July 1, 2021

*Customers who are already paying for the app on their production site.

Which Marketplace apps are eligible?

ProgramDeployment option
Academic
  • Server
  • DC
  • Cloud
Community
  • Server
  • DC
  • Cloud
Classroom
  • Server
  • DC
  • Cloud
Open source
  • Server
  • Cloud
Sandbox
  • Cloud
Channel Partner
  • Server
  • DC
  • Cloud
Dual licensing
  • Server
  • DC
Loyalty (migration)
  • Cloud

Which deployment options are eligible?

ProgramDeployment option
Academic
  • Server
  • DC
  • Cloud
Community
  • Server
  • DC
  • Cloud
Classroom
  • Server
  • DC
  • Cloud
Open source
  • Server
  • Cloud
Sandbox
  • Cloud
Channel Partner
  • Server
  • DC
  • Cloud
Dual licensing
  • Server
  • DC
Loyalty (migration)
  • Cloud

What's the customer discount?

The discount is applied by Atlassian Customer Advocates (CAs), Loyalty Advocates (EAs), and Enterprise Advocates (EAs) during the quoting process.

ProgramDiscount
Academic
  • Server: 50%
  • DC: 50%
  • Cloud: 50%
Community
  • Server: 100%
  • DC: 100%
  • Cloud: 75%
Classroom
  • Server: 100%
  • DC: 100%
  • Cloud: 75%

Note: The discount appears on invoice as 'Community' due to commerce logic.
Open source
  • Server: 100%
  • Cloud: 100%
Sandbox
  • Cloud: 100%
Channel Partner
Channel Partners, can purchase your app for their clients at a discount from the list price. For more information, see Section 4.9 of the Marketplace Agreement
Dual licensing
  • Server: 100%
  • DC: 100%
Loyalty (migration)
  • Cloud: 3-year discount: 55%, 40%, 20%

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