Last updated Aug 9, 2023

App discount programs

App discount programs can help make your app more appealing to customers. Some programs are optional, while others are automatically applied as per the Marketplace Agreement (4.1b).

Check the Partner Portal for more Marketplace Partner cloud pricing resources. To request access, check the Portal requirements.

How do Marketplace Partners participate?

ProgramDetails
AcademicAutomatic participation
CommunityAutomatic participation
ClassroomAutomatic participation
Open sourceAutomatic participation
SandboxAutomatic participation
Channel PartnerOpt-out via App pricing section in your Marketplace Partneraccount
Dual licensingCheck the eligibility requirements on the Partner Portal. Opt-in via the Apps section in your Marketplace Partneraccount.
Cloud migration trialCheck out the guide for Marketplace apps on the Partner Portal. Opt-in via the Apps section in your Marketplace Partner account.

Which customers are eligible?

ProgramEligibility
AcademicCustomers currently on an Academic cloud license
CommunityCustomers currently on a Community cloud license
ClassroomStudents and teachers using for educational purpose within a classroom setting
Open sourceCustomers whose project is licensed under a license approved by the Open Source Initiative
Sandbox
  • Enterprise Customers* (Effective September 2021)
  • Premium Customers* (Effective October 2021)
Channel PartnerThe Atlassian Marketplace lets Marketplace Partners participate in automatic discounts for Atlassian Channel Partners. Marketplace Partners can opt-out of the discount at the app level. This is covered in Section 4.9 of the Marketplace Agreement
Dual licensingData Center customers, or customers annually purchasing >1,000 users of your cloud version of your app
Cloud migration trial
  • Customers with an existing server/Data Center equivalent license of a cloud app
  • Customers with Commercial or Academic licenses with 11+ users
  • Starter tiers (10 users or less) and Community license holders are not eligible

*Customers who are already paying for the app on their production site.

Which Marketplace apps are eligible?

ProgramDeployment option
Academic
  • Data Center
  • Cloud
Community
  • Data Center
  • Cloud
Classroom
  • Data Center
  • Cloud
Open source
  • Cloud
Sandbox
  • Cloud
Channel Partner
  • Data Center
  • Cloud
Dual licensing
  • Data Center
Cloud migration trial
  • Cloud

Which deployment options are eligible?

ProgramDeployment option
Academic
  • Data Center
  • Cloud
Community
  • Data Center
  • Cloud
Classroom
  • Data Center
  • Cloud
Open source
  • Cloud
Sandbox
  • Cloud
Channel Partner
  • Data Center
  • Cloud
Dual licensing
  • Data Center
Cloud migration trial
  • Cloud

What's the customer discount?

The discount is applied by Atlassian Customer Advocates (CAs), Loyalty Advocates (EAs), and Enterprise Advocates (EAs) during the quoting process.

ProgramDiscount
Academic
  • Data Center: 50%
  • Cloud: 50%
Community
  • Data Center: 100%
  • Cloud: 75%
Classroom
  • Data Center: 100%
  • Cloud: 75%

Note: The discount appears on invoice as 'Community' due to commerce logic.
Open source
  • Cloud: 100%
Sandbox
  • Cloud: 100%
Channel Partner Channel Partners can purchase your app for their clients at a discount from the list price. Check Section 4.9 of the Marketplace Agreement for more.
Dual licensing
  • Data Center: 100%
Cloud migration trial
  • Cloud: 100%

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