Launching your app is an exciting stage of your Marketplace Partner journey. It usually takes 5-10 business days for our team to start a review. Errors in a submission can cause back and forth, or delays to your launch.
Follow the best practices on this page to list your app successfully. You can also check:
If you're releasing a Data Center version of a server app, you must notify your customers at least three months before launch. This must happen three months before you start technical review. It helps to inform your customers they need to purchase a Data Center app at the next renewal date.
Give yourself plenty of time to test your app before the expiration date. We recommend setting a reminder 2-3 months before.
When you start your annual technical review, it's placed in the queue. Starting early gives our team time to process your submission. The sooner it's processed, the more time there is to sort through any questions or issues that may arise.
If you do not submit your annual technical review, and if our team does not hear from you, your app will be removed from the Atlassian Marketplace.
How we review app listings
The main criteria our team checks for Marketplace app listing submissions are:
Function: App is fully compatible with the Atlassian product and works as presented in the documentation and marketplace listing
Some of these materials you place with your source code in your app JAR. Other materials you upload on the submission form when when you list your app.
Do's and Don't's of Marketplace branding
When it comes to your Marketplace branding, it's good to:
Use names that describe what your app does or that match your brand.
Keep your website and marketing asset names, domains, images, and colours distinct from Atlassian and other Marketplace Partners.
Leverage Marketplace badges. Be sure to use factual claims that demonstrate your success and focus on what makes your app unique.
It's important your branding does not:
Incorporate any Atlassian brand elements or modify them in your company or app logos. Atlassian's logos, product names, illustrations, and proprietary fonts are all part of its brand.
As a third party, logos that represent your company or your individual apps must not incorporate any elements of Atlassian brand, or modify them.
Start your app's name with an Atlassian product name. Instead, use Your app for Atlassian product name.
Don’t use names that seem to indicate the app is built by Atlassian.
Choose a domain that misrepresents your company as Atlassian. Atlassian (or our products) should never be used in your domain. This is misleading because it represents you as Atlassian. Examples of unapproved domains:
In general, make sure your app and brand does not misrepresent your company as Atlassian, or being built by Atlassian.
Make your listing stand out
Optimize your listing to attract more customers. This is particularly true for Enterprise customers. These customers spend a lot of valuable time researching app evaluation.
Submit your app for approval.
For paid via Atlassian apps, supply your bank account details in your Partner account to receive remittances. This includes your bank name, address, account numbers, tax ID, and other information.
Each app is reviewed by a Marketplace support team member before being publicly listed.
This process can take a while depending on the current number of submissions ahead of yours. You should hear from a support member within 5 - 10 business days.
Market your app
After you receive approval from Atlassian, we recommend double-checking your app details page.
Review your listing and make sure everything looks like you expected.
Ensure you can install your app from the Marketplace, and that links and functionality are intact.
Double-check that your partner profile financial information is complete and correct.
Our systems record each app evaluation or trial of your app. As these evaluations progress, our automated system sends emails to remind customers that their evaluation ends soon. These emails also prompt users to purchase a full license. Then, watch the Atlassian system work for you via automated reports. These reports provide daily and monthly sales and license reports.
Each listing on Marketplace allows you to combine server and cloud versions with the same or different assets. This takes advantage of the SEO, ratings and reviews of your existing listing. Your combined listing also looks more complete because both "server" and "cloud" models the listing display an available product.
To list your server and cloud app together, go to your current listing (i.e., server) and click "Create version", then submit your opposite deployment (i.e., cloud) version. You must use the same app key for both app types.