Due diligence business and identity verification for Marketplace Partners

Beginning on June 2, we'll be enforcing due diligence processes to verify the identity of both new and existing Marketplace Partners. This page aims to explain to newly onboarding and existing Marketplace Partners, specifically those who have been assigned a Partner Verification ticket, each step in the due diligence process.

Prerequisites

Before beginning the process, ensure that you have easy access to the following:

• Information about your business entity
  • Business name, physical address, registration number and/or tax identification number
• Identifying documents for the primary Partner contact (driver’s license, state ID, or passport - for other documents, see this link)
• A mobile device with a camera

Completing the verification process

Our due diligence process is tracked as a Partner Verification ticket in the Developer and Marketplace Support Jira project. All Partners who want to upload an app to the Atlassian Marketplace will be assigned this ticket to guide them through the process as a one-time prerequisite. As of now, all Partners will be assigned this ticket when they request approval for an app or when they undergo a regular app review. This process only needs to be completed once.

The Primary Partner Contact

The primary Partner contact is the person who will be responsible for submitting information about your organization and about themselves for verification. This person can be any person employed at your organization regardless of role.

The primary Partner contact will usually be prefilled with an email. If you would like to change the contact to someone else, submit the Identity Information Collection form with that person's information and the contact will be updated.

Submit your information

Before we can begin the verification process, you'll need to complete the Identity Information Collection form, which will ask you information about your business entity and your own identity. You will also need to complete the Partner Security Questionnaire (for more information about this questionnaire visit this page). You will need to complete and submit this step within two weeks (14 days), otherwise the ticket will be rejected.

This form can be seen as an attachment to the Partner Verification ticket in the portal.

Verify your identity

If you've been assigned a Partner Verification ticket, that means you are considered to be the primary Partner contact for all purposes related to identity verification. The process is split into two main parts: individual verification and Business verification.

Individual verification

Any person employed at your organization can complete this step.

1. Follow the link in the ticket to submit the Identity Information Collection form. You must also complete the Partner Security Questionnaire. For more information about this process please see this page.

   

2. Once you've submitted the two forms, you'll receive a link to the Stripe Identity platform to confirm your identity.

   • You'll need your mobile device and your own identification documents (driver’s license, state ID, or passport - for other documents see this link).

   • You'll be asked for your phone number and email address.

   • You'll be asked to take a selfie.

     

Once you've completed the verification process with Stripe, the Individual Verification step is complete.

Business verification

We'll use the information provided by you in the Identity Information Collection form to verify your business’s identity. This process will be done asynchronously and you don't need to do anything else at this point.

If major details about the Partner contact or business entity can't be verified, or if the integrity of either the contact or business entity can't be confirmed, the Partner Verification ticket may be Rejected. However, if all steps were completed without issue, the ticket will be Verified.

Asking for Help

If at any point you need the attention of an Atlassian staff member, you can ask for help by clicking the Request for Help button on the right side of the ticket. The ticket will then transition to Waiting for Atlassian.

Rejected tickets

Partners with Rejected tickets won't be able to upload apps to the Atlassian Marketplace. Partners must be Verified in order to obtain app approvals and launch their apps in the Marketplace.

Regardless of the outcome, your responses to the Identity Information Collection form can be deleted from our system at any time.

Appealing a rejected decision

In some cases, a Partner may be rejected due to a false positive match to a sanctioned individual or entity. If your Partner Verification ticket was rejected and you believe that the decision was made in error, you can appeal.

After rejection and under specific conditions, an Appeal Questionnaire will be attached to your Partner Verification ticket. This form will be visible as an attachment in the portal. If you choose to appeal

1. Fill out the Appeal Questionnaire.
2. Once you've submitted the Appeal Questionnaire, the ticket will be escalated to an Atlassian staff member for review.