Last updated Feb 23, 2024

Sales

This Sales report is a statistic built on top of the raw data from your transactions. It displays the gross sales accomplished (in USD) from all the transactions. The details are charted out on a graph and are also shown numerically on a table.

You can customize the dates and view your sales by hosting, sale type, region, or country.

Sales report sample image

Filters

Filters offer different kinds of customizations:

  • Date range: This filter provides multiple iterations to customize the dates. All the dates displayed are in UTC. These are your options:
    • All dates
    • Last 30 days
    • Last 90 days
    • This month to date
    • Last month
    • Year to date
    • Last year
    • Custom
  • Hosting: You can view the sales accomplished separately on all your hosting types. Consequently, you can view the total sales accomplished from all the hosting types as well.
    • Cloud: The sales accomplished either by all your apps on cloud or by a specific app on cloud.
    • Server: The sales accomplished either by all your apps on server or by a specific app on server.
    • Data Center: The sales accomplished either by all your apps on Data Center or by a specific app on Data Center.
    • All sales: The total sales accomplished from all hosting types for all apps or by a specific app.
  • Sale type: You can view the different types of sales:
    • New: The net revenue earned when the customer acquires a new license.
    • Renewal: The net revenue earned when the customer renews an existing license.
    • Upgrade: The net revenue earned when the customer upgrades the user tier on an existing license.
    • Refund: The net loss made when the customer cancels an existing license and gets a refund.
  • Region: You can view the sales accomplished from different regions separately. Consequently, you can view the total sales accomplished from all the regions as well.
    • Americas: This region comprises North America, Central America, South America, and the Caribbean.
    • APAC: The Asia-Pacific region includes countries in East Asia, Southeast Asia, South Asia, Australia, and the Pacific Islands.
    • EMEA: This region encompasses countries in Europe, the Middle East, and Africa.
    • Unknown: The regions apart from Americas, APAC and EMEA.
  • Country: You can view the sales accomplished from different countries separately. The top three countries in which you have accomplished sales are called out individually and the remaining are bucketed under others. You can also view the total sales accomplished from all the countries as well.

Graph

Sales report sample image

Sales are charted on a time-series graph where the Y-axis is the net revenue earned. The graph depicts your sales based on the selected filter.

You can group the charts by week or month. You can display the chart according to the exact dollar amount or according to net sales.

You can also toggle the chart patterns from the three dots on the top right and change them for better accessibility.

Table

Sales report sample image

Within the table, your data is numerically displayed for all your apps as well as for specific apps.

Clicking on an amount on the table while you’re viewing your sales by hosting type or sale type will take you to the Transactions report with those filters applied. For example, if you click on the amount generated from cloud for all your apps, it will open the Transactions report for all your apps in cloud and show you all the transactions that are adding up to that amount.

For information about other terms used in the reports, check out the glossary.

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