Marketplace search results and rankings

Making sure your app is discoverable in the Marketplace is important. This page outlines some basics about how the Marketplace rates and ranks search results. 

There are two key places that customers find your app in Atlassian Marketplace:

• Marketplace homepage marketplace.atlassian.com
• Marketplace search results marketplace.atlassian.com/search

Marketplace homepage

The Marketplace homepage has several sections enabling customers to discover apps. By default the homepage includes apps across Atlassian products; customers can use the product selection on the sidebar to filter the homepage for a specific product. The homepage only includes apps from third-party vendors and excludes those published by Atlassian itself.

Explore apps

The Explore add-ons section at the top of the homepage includes six spots for app — two each for Jira and Confluence, one each for Bitbucket and Hipchat. For each of the six app slots, a random app is chosen from the top 10 ranking apps for the given application. Since the selection is randomized, the apps displayed in this section will change each time the page is reloaded.

Apps are automatically ranked based on the following criteria:

• Number of active installs
• Star rating
• Recency of publication

Additionally, the Jira, Confluence and Bitbucket slots are limited to paid via Atlassian apps. This factor doesn’t apply for Hipchat apps.

Top-selling apps

The Top-selling apps section shows the top paid via Atlassian apps, sorted based on total dollar sales in the last 30 days.

Newest apps

The Newest add-ons section shows the most recently published apps, sorted based on their publication (approval) date. After your app is initially approved, publishing subsequent versions will not cause it to re-appear in the Newest add-ons list. The only exceptions are:

• Publishing a paid version of a previously free app
• Publishing a cloud version of a previously server-only app
• Publishing a server version of a previously cloud-only app

Trending apps

The Trending add-ons section shows the apps that gained the most active installations in the past week. These apps are sorted by the difference between new customers added and existing customers who uninstalled the app.

Marketplace search results

On the Marketplace homepage, customers can search for apps using the large search bar at the top of the page. On other pages throughout Marketplace the search bar appears in the header.

How are search results ranked?

When a customer searches for apps, the results are ranked based on the relevance of the search term (if any), with the following serving as tiebreakers:

• Number of active installs
• Star rating
• Recency of publication
• Whether the app is paid via Atlassian

If the customer applies one of the on-page sorting options (top rated, top trending, top selling, newest), results are ranked first based on that sort, then by the relevancy of the search term (if any), and finally by the above tiebreakers.

How is search relevance determined?

Relevance is based on how well the search term matches the following app fields, in order of importance:

1. Name
2. Tagline
3. Vendor name
4. Category
5. Highlights text (latest version)
6. Compatible application name(s)
7. App key

Check out Build your presence on Marketplace to learn where these fields appear on your listing.