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Marketplace Partners build, share, and sell apps through the Atlassian Marketplace, helping teams customize and extend the power of Atlassian products.
The Marketplace Partner Program is comprised of three partner levels: Platinum, Gold, and Silver. These scaling levels recognize each partner's individual investment in the Atlassian platform and alignment with our strategy.
These Platinum, Gold, and Silver Marketplace Partners have met Atlassian requirements on:
The program rewards partners who align with our objectives and ensure our customers have a great experience.
The Marketplace Partner Program requirements are shown in the following table:
| Silver | Gold | Platinum | |
|---|---|---|---|
| Paid via Atlassian (PVA) | |||
| All paid cloud and Data Center apps must be PVA | Yes | Yes | Yes |
| Minimum of one paid cloud app | Yes | Yes | Yes |
| All paid server apps of minimum 500 installs must be Data Center approved | Yes | Yes | Yes |
| Support | |||
|
Response time SLA to Atlassian for customer escalations Monday to Friday based on address in Marketplace profile | <48H | <24H | <24H |
| Annual gross sales ("Purchase Price" in Marketplace reports) | |||
| Minimum $100K annual gross sales comprised of minimum 15% from cloud |
Minimum $500K annual gross sales comprised of minimum 25% from cloud Or Minimum $3M annual gross sales |
Minimum $1M annual gross sales comprised of minimum 35% from cloud Or Minimum $2M annual cloud gross sales | |
| Security and trust | |||
| Paid Bug Bounty Program participation | Public paid cloud app with most installs | All public paid cloud apps >100 installs | All public paid cloud apps |
| Bug Bounty Program award amounts meet minimum payout requirements | Yes | Yes | Yes |
For additional details about the Data Center Apps requirement, please see:
For additional details about the security requirements, please see:
Atlassian reviews each partner's program level every January and July of each calendar year. Partner levels are assessed based on the following criteria:
| Criteria | January review period | July review period |
|---|---|---|
| Compliance with the following Marketplace Partner Program
requirements:
| Activities between January 1 to December 31 of the previous calendar year | Activities between July 1 of the previous calendar year to June 30 of the current calendar year |
| Compliance with bug bounty program requirements | All submissions before January 1 of the current calendar year | All submissions before July 1 of the current calendar year |
This review is completed automatically - you don't need to submit a ticket.
The Marketplace Partner Program Benefits are shown in the following table:
| Partners with minimum 1 PVA app | Silver | Gold | Platinum | |
|---|---|---|---|---|
| Premiere access | ||||
|
Access to one to many communications Partner Portal, Ecosystem Council notes, and Marketplace product/program webinars and marketing webinars | Yes | Yes | Yes | Yes |
| Technical Partner Manager | Office hours | Dedicated | ||
| App Week attendance consideration | Yes | Yes | Preferential | Preferential |
| Ecosystem Council attendee | Considered | Considered | Considered | Prioritized |
| Marketing and events | ||||
| Program tier badge in Marketplace partner profile page | Yes | Yes | Yes | |
| Program tier badge for use in marketing collateral | Marketplace Partner | Silver Marketplace Partner | Gold Marketplace Partner | Platinum Marketplace Partner |
| Access to the ecosystem and product marketing campaigns roadmap | Yes | Yes | Yes | |
| Co-marketing opportunities for guest blogging and product launch campaigns | Considered | Preferential | Preferential | Prioritized |
| Summit and Open sponsorship opportunities | Available | Available | Preferential | Prioritized |
| Summit and Open discounted or free tickets as a sponsor | Available | Available | More tickets | Most tickets |
| Analytics | ||||
| Marketplace insights and trends newsletter | Yes | Yes | Yes | Yes |
| Custom analytics | Yes | |||
| Tools | ||||
| Credits to purchase Atlassian products and Atlassian-made apps for internal use | $2,500 | $20,000 | $35,000 | $50,000 |
| Free access to security tools (Bugcrowd) | Yes | Yes | Yes | Yes |
| Free Bitbucket | Yes | Yes | Yes | Yes |
| Early access to programs | Preferential | Prioritized | ||
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