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The Marketplace Partner Program is comprised of three partner levels: Platinum, Gold, and Silver. These scaling levels recognize each partner's individual investment in the Atlassian platform and alignment with our strategy.
These Platinum, Gold, and Silver Marketplace Partners have met Atlassian requirements on:
The Atlassian Partner Program allows us to ensure that customers have great experiences and reward partners who are most aligned with our objectives.
The Marketplace Partner Program requirements are shown in the following table:
|Paid via Atlassian (PVA)|
|All paid cloud and Data Center apps must be PVA||Yes||Yes||Yes|
|Minimum of one paid cloud app||Yes||Yes||Yes|
|All paid server apps of minimum 500 installs must be Data Center approved||Yes||Yes||Yes|
Response time SLA to Atlassian for customer escalations
Monday to Friday based on address in Marketplace profile
|Annual gross sales ("Purchase Price" in Marketplace reports)|
|Minimum $100K annual gross sales comprised of minimum 15% from cloud||
Minimum $500K annual gross sales comprised of minimum 25% from cloud
Minimum $3M annual gross sales
Minimum $1M annual gross sales comprised of minimum 35% from cloud
Minimum $2M annual cloud gross sales
|Security and trust|
|Paid Bug Bounty Program participation||Public paid cloud app with most installs||All public paid cloud apps >100 installs||All public paid cloud apps|
|CAIQ Lite questionnaire completed and reviewed||Yes||Yes||Yes|
For additional details about the Data Center Apps requirement, please see:
For additional details about the security requirements, please see:
The Marketplace Partner Program Benefits are shown in the following table:
|Partners with minimum 1 PVA app||Silver||Gold||Platinum|
Access to one to many communications
Partner Portal, Ecosystem Council notes, and Marketplace product/program webinars and marketing webinars
|Technical Partner Manager||Office hours||Dedicated|
|App Week attendance consideration||Yes||Yes||Preferential||Preferential|
|Ecosystem Council attendee||Considered||Considered||Considered||Prioritized|
|Security consultations with Ecosystem Security team||Office hours||Office hours||Prioritized office hours|
|Marketing and events|
|Program tier badge in Marketplace partner profile page||Yes||Yes||Yes|
|Program tier badge for use in marketing collateral||Marketplace Partner||Silver Marketplace Partner||Gold Marketplace Partner||Platinum Marketplace Partner|
|Access to the ecosystem and product marketing campaigns roadmap||Yes||Yes||Yes|
|Co-marketing opportunities for guest blogging and product launch campaigns||Considered||Preferential||Preferential||Prioritized|
|Summit and Open sponsorship opportunities||Available||Available||Preferential||Prioritized|
|Summit and Open discounted or free tickets as a sponsor||Available||Available||More tickets||Most tickets|
|Marketplace insights and trends newsletter||Yes||Yes||Yes||Yes|
|Credits to purchase Atlassian products and Atlassian-made apps for internal use||$2,500||$20,000||$35,000||$50,000|
|Free access to security tools (Whistic and Bugcrowd)||Yes||Yes||Yes||Yes|
|Early access to programs||Preferential||Prioritized|
Atlassian will review program levels every six months based on prior 12 months' performance.
As an example, review dates are on July 1, 2020 and January 1, 2021. On those dates, Atlassian will review the prior 12 months' performance:
This program gives recognition for vendors who have set the bar for excellence in app development and provide exemplary customer experiences.
This section details the entry level requirements for Top Vendor program.
|Sell at least one paid-via-Atlassian app||The Top Vendor program requirements apply to paid-via-Atlassian apps. You must sell at least one paid-via-Atlassian app to become a Top Vendor.|
|Your paid-via-Atlassian app versions are installed in at least 500 active instances|
At least 500 actively used product instances must report installation of your paid-via-Atlassian app versions. This is measured by the Universal Plugin Manager (UPM), which reports actively used host products (like Jira or Confluence) that have your apps installed.
|Provide documentation for all paid via Atlassian apps|
Provide a documentation URL for all paid via Atlassian apps.
|Provide a support URL for all paid via Atlassian apps|
Customers should be able to access your support URL and see a clear way to get support for your app — file a ticket, email your support team, or other ways to contact you. Your support URL should be hosted under your vendor name domain.
|Offer support at least 8 hours a day, 5 days a week in your local time zone for all paid via Atlassian apps||Support hours can be any time, relative to your local timezone.|
|Publish and adhere to an SLA statement|
Publish and adhere to a service level agreement (SLA) outlining your support and service level terms, available via URL. Your SLA should include:
|Use an issue tracker like Jira to resolve and track customer-reported bugs and feature requests, for all paid via Atlassian apps||You don't need to use an Atlassian product to track your issues, but some kind of tracker to keep on top of customer-reported bugs and improvement requests.|
|Provide Atlassian with 24/7 emergency contact information||Provide an email address and phone number to Atlassian just in case we need to contact you for emergency support issues, such as those involving customer data loss or downtime. This information will only be used by Atlassian and will not be shared with customers. If something goes wrong, we should be able to reach you via this contact information 24/7. This information will be verified when reviewing the application.|
|Your site, Marketplace listing, and support documentation is available in English||The documentation should be spell checked and easy to understand.|
|Your app listings must follow Atlassian Marketplace brand guidelines||Refer to Atlassian Marketplace brand guidelines).|
Additionally, Top Vendors who have excelled in the quality of app development and dedication to our customers as witnessed by their success are automatically enrolled in the Gold and Platinum tiers of the Top Vendor program.
|Gold Top Vendor||Platinum Top Vendor|
|Most popular app must be available on cloud||Most popular app must be available on cloud|
|$2 million (USD) + annually||$3 million (USD) + annually|
Sales are calculated for the Atlassian fiscal year July 1 - June 30, based on the sale price to the customer as seen in your vendor report found in the Marketplace portal.
All of your apps in the Atlassian Marketplace display the Top Vendor icon. This icon showcases the quality of your app and level of customer service that helps customers feel confident in their decision to try and buy your products.
|Top Vendor||Gold Top Vendor||Platinum Top Vendor|
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