Atlassian Marketplace Developer

Atlassian Marketplace Developer

Last updatedJun 18, 2020

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Marketplace Partner Program

The Marketplace Partner Program is launching on July 7, 2020. It is replacing the Top Vendor Program, and the Top Vendor Program will be discontinued.

Objective

The Marketplace Partner Program is comprised of three partner levels: Platinum, Gold, and Silver. These scaling levels recognize each partner's individual investment in the Atlassian platform and alignment with our strategy.

These Platinum, Gold, and Silver Marketplace Partners have met Atlassian requirements on:

  • Cloud and Data Center: Partners are investing in cloud and have Data Center Approved versions of their high-traction server apps.
  • Security: Partners are up-leveling their security practices by participating in our Marketplace Security Programs. For cloud apps that participate, we are introducing a new security badge on Marketplace so customers can make informed security decisions.

The Atlassian Partner Program allows us to ensure that customers have great experiences and reward partners who are most aligned with our objectives.

Marketplace Partner Program requirements

The Marketplace Partner Program requirements are shown in the following table:

SilverGoldPlatinum
Paid via Atlassian (PVA)
All paid cloud and Data Center apps must be PVAYesYesYes
Minimum of one paid cloud appYesYesYes
All paid server apps of minimum 500 installs must be Data Center approvedYesYesYes
Support

Response time SLA to Atlassian for customer escalations

Monday to Friday based on address in Marketplace profile

<48H<24H<24H
Annual gross sales ("Purchase Price" in Marketplace reports)
Minimum $100K annual gross sales comprised of minimum 15% from cloud

Minimum $500K annual gross sales comprised of minimum 25% from cloud

Or

Minimum $3M annual gross sales

Minimum $1M annual gross sales comprised of minimum 35% from cloud

Or

Minimum $2M annual cloud gross sales

Security and trust
Paid Bug Bounty Program participationPublic paid cloud app with most installsAll public paid cloud apps >100 installsAll public paid cloud apps
Bug Bounty Program award amounts meet minimum payout requirementsYesYesYes
CAIQ Lite questionnaire completed and reviewedYesYesYes

For additional details about the Data Center Apps requirement, please see:

For additional details about the security requirements, please see:

Marketplace Partner Program benefits

The Marketplace Partner Program Benefits are shown in the following table:

Partners with minimum 1 PVA appSilverGoldPlatinum
Premiere access

Access to one to many communications

Partner Portal, Ecosystem Council notes, and Marketplace product/program webinars and marketing webinars

YesYesYesYes
Technical Partner ManagerOffice hoursDedicated
App Week attendance considerationYesYesPreferentialPreferential
Ecosystem Council attendeeConsideredConsideredConsideredPrioritized
Security consultations with Ecosystem Security teamOffice hoursOffice hoursPrioritized office hours
Marketing and events
Program tier badge in Marketplace partner profile pageYesYesYes
Program tier badge for use in marketing collateralMarketplace PartnerSilver Marketplace PartnerGold Marketplace PartnerPlatinum Marketplace Partner
Access to the ecosystem and product marketing campaigns roadmapYesYesYes
Co-marketing opportunities for guest blogging and product launch campaignsConsideredPreferentialPreferentialPrioritized
Summit and Open sponsorship opportunitiesAvailableAvailablePreferentialPrioritized
Summit and Open discounted or free tickets as a sponsorAvailableAvailableMore ticketsMost tickets
Analytics
Marketplace insights and trends newsletterYesYesYesYes
Custom analyticsYes
Tools
Credits to purchase Atlassian products and Atlassian-made apps for internal use$2,500$20,000$35,000$50,000
Free access to security tools (Whistic and Bugcrowd)YesYesYesYes
Free BitbucketYesYesYesYes
Early access to programsPreferentialPrioritized

Program level review

Atlassian will review program levels every six months based on prior 12 months' performance.

As an example, review dates are on July 1, 2020 and January 1, 2021. On those dates, Atlassian will review the prior 12 months' performance:

  • July 1, 2020 to June 30, 2019
  • January 1, 2021 to December 31, 2019

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