Last updatedApr 1, 2019

Contributing to the Atlassian blog

For Marketplace vendors who have practical, tangible, hands-on advice to share with our blog readers about relevant industry topics or Atlassian products, we provide a guest blogging opportunity to write an article for the Atlassian blog.

We don’t think about the Atlassian blog as a marketing channel for announcements, but rather a publication where customers and industry professionals can learn more about emerging trends, find how-tos, and any content that makes their jobs and careers better.

The Atlassian blog is visited mostly by customers and prospects who want to learn more about product best practices, tips and how-tos, and leading perspectives on industry trends that impact their work. Our readers work mostly in software development, IT, customer service, and product development.

Our goal is to provide engaging, inspiring, and educational content to our readers to help them in their everyday work and career.

How to write a guest post on our blog

Vendor criteria

In order to contribute to the Atlassian blog as a Marketplace vendor, you must meet the following criteria:

  • All apps must be paid via Atlassian or come from an existing business development partnership
  • All apps must be supported
  • Must have at least one app for an Atlassian cloud product

If you meet these criteria, read on to learn what type of content we look for in a guest blog post.

Blog topics

All topics must be product-neutral, meaning that they do not promote a specific app or product. Instead, we recommend writing a tips/how-to article related to the industry, our products, or topics such as agile, git, devops, IT, software development, and team collaboration.

Some good examples:

Blog criteria

  • Blog posts should be 400-800 words in length
  • Include high-resolution images, such as screenshots or designed illustrations (preferred). If the image is not your own, please credit your source or use a royalty-free image.
  • Use data to support the points you make
  • Optimize your post for a keyword with search volume
  • Include a call to action to check out Marketplace listing or vendor profile. This should be the only place that promotion takes place. Two to three sentences with a link. You may include an Urchin Tracking Module (UTM) tagged link for tracking.
  • Title: Something eye-catching and compelling that includes your target keyword
  • Meta description: Write a 150-character or less description of what your post is about. This is what will display in the organic search results. It’s like a tiny advertisement for your post and will help a reader to know if they want to read it or not.

About SEO and keywords

Over time, the greatest contributor to your post's performance will be its ability to rank on organic search. This means that when a searcher goes to Google (or other search engines) and types in a keyword, your blog post pops up in the search results. A blog post optimized for a keyword must answer the searcher intent in order to rank well. For instance, if your keyword were “devops tools,” you would want to write a comprehensive article that informs searchers of how to find, pick, and use devops tools.

Here are some guidelines for picking a keyword:

  • Use a tool to research search volume for your keyword. Free: Keywords Everywhere extension for Chrome. Paid: Moz
  • Don’t pick a keyword with too high of competition. These are usually the shorter keywords such as “devops." Instead, think about how your blog post answers a longer query that someone would have, such as, “how to choose devops tools.” Make sure that keyword has search volume.

Process and timing

Like all writing projects, submitting a guest blog post is a time-consuming and lengthy process. Before submitting a post, be sure you have the writing resources in place to make yours a success. Guest blog posts are published one or two times a month, and the publishing process generally takes a few weeks. DO NOT send us a complete draft before your idea has been approved.

  1. Once you have your topic in mind, search to see if it has already been covered on the Atlassian blog. You can do this by going to a search engine and typing in your topic followed by “Atlassian blog.” Read through the results to see what kinds of articles have been written. If your topic is too repetitive with what is already published, find another topic or take a unique angle on the topic.
  2. Do keyword research to make sure your topic has search volume.
  3. Submit a pitch and outline to Atlassian here, including your keyword and its search volume.
  4. Once approved, we will reach out to discuss you idea; this may include a short call with you.
  5. Start drafting your content and share with Atlassian.
  6. Atlassian will then go through an editing review with you to finalize the content for publication. This can sometimes mean two review cycles. Once that’s complete, Atlassian will give you your publish date and schedule the post to go live on our blog.

Writing and promotion tips

  1. Read through the Atlassian blog to see our writing style and try to follow it. Quick tips: Don’t use “corporate speak,” write in an accessible way, make sure you back up your claims, and use formatting and images to help get your point across.
  2. Once published, promote your blog post on your channels! Social, email, etc.
  3. Atlassian will also promote the blog post on our social channels.

Alternative publishing options

If writing a guest blog post isn’t for you, considering joining the Atlassian community and writing an article! This is the place our customers and partners go to get and give help, learn more about our tools, and learn best practices from other experts, like you. Like the blog, posts must not explicitly sell any product or service, but as in content marketing, sharing helpful information with others is rewarding in the long run!