Trust is a key aspect of customer app purchasing and retention, and should be a critical piece of your strategy to maximize your potential customer base in cloud. The guide below is designed to help you build, launch, and grow secure, trustworthy apps.
This guide is for you if you're:
Design your app for trust so that you can make it easy to appeal to a broader range of customers, including enterprise customers. It will also help you avoid app rejection due to missing security requirements.
Before building, here are some key things to consider:
Trust isn't just about making sure your apps are secure – it also includes the business processes and internal policies that are in place before you launch your app on the Marketplace.
Setting up trustworthy business practices and policies will help you respond to customer questions around trust, and make it easier to get compliance certifications and attract enterprise customers in the future.
To help ensure you’re trustworthy before launch, follow our pre-launch trust checklist.
Your app listing is a great place to showcase trust features – it gives your customers a reference to ensure your app meets their needs, and also pre-emptively answers their security questions so you don’t have to.
To showcase your trust features:
Trust is constantly evolving. Staying updated with Atlassian trust features means that you can stay competitive with other Marketplace Partners, and get program updates to ensure you retain your status.
Stay up to date with Atlassian communication channels.
Grow your Atlassian trust knowledge with the Partner Portal.
Log into the Partner Portal with your partner account or request access.
An elevated level of trust will help you become more efficient, attract customers, and grow your business, especially when it comes to winning large (enterprise) customers.
By prioritizing trust, you'll:
Here are some key trust priority areas to consider:
Build an advanced trust strategy to reach enterprise-grade level and unlock the following benefits:
To meet enterprise needs, you may want to:
Understand regulated-industry compliance.
Build enterprise-grade support.
Build enterprise-grade security.
Here are some additional links to help you grow customer trust.
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