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Trust is a key aspect of customer app purchasing and retention. When considering apps, data is a main consideration, as it’s often the most valuable asset an organization has. A loss or improper use of data can have immeasurable reputational and financial costs.
Investing in customer trust is essential for maximizing your potential customer base in the cloud. If it isn’t already, trust should be a critical piece of your cloud app’s strategy.
This page provides an overview of how you can grow customer trust, an important part of Moving your app and customers to cloud.
Trust often comes up during customer app assessment, especially if they are migrating from server or Data Center to cloud.
One example could look like:
This is just an example, but it represents a common journey when an app doesn’t support these critical features.
To maximize the uptake of your app, it’s important understand your potential customer needs related to security, reliability, privacy, and compliance.
Have a clear plan to ensure these needs are met, while also being clear about these details on your app listing, website, or Marketplace Partner profile.
While trust covers a lot of different topics in the cloud, we think about it in terms of these five elements:
In the digital world, data is a business's most valuable asset. Ensuring its security against attack should be of utmost importance to any SaaS provider.
If a business is offline or unresponsive, it can lead to productivity loss, revenue decline, and potential damage to customer trust. Show your investment in reliability with the Cloud Fortified program and badge.
Apps allow customers to meet their compliance obligations. For example, complying with GDPR, or industry-specific regulations. To learn more, check out the Encyclopedia of Trust for Marketplace Partners.
Any data loss or misuse can severely impact a company's reputation, finances, and customer relationships. Ensuring privacy is often a legal requirement for cloud businesses. Learn about the best privacy practices.
The way you present your app's trust features can be a deciding factor in its adoption in the cloud. Get started by filling out the Privacy & Security tab.
Ensure your app meets Atlassian’s requirements, including:
Then, complete the Privacy and Security tab for your app listing so customers know how your app handles data.
Our Trust team in Ecosystem regularly updates Grow customer trust in the Partner Portal, where you can:
You can also:
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