Last updated Apr 9, 2024

Launch, list, and advertise your app

Launching your app is an exciting stage of your Marketplace Partner journey. This page gives an overview of key steps to app success, for example how to list and market your app, and how to build your Marketplace presence.

Moving your app and customers to cloud gives you step-by-step guidance if you're considering cloud or have migrating customers. As of Feb 15, 2024, server is no longer supported.

Before launch

Before you launch your app, ensure you set up trustworthy business practices and policies to:

  • Prevent app rejection due to missing requirements.
  • Prepare for compliance certifications and appeal to enterprise customers later.
  • Respond to customer security questionnaires.

Complete the pre-launch trust checklist

Check our app approval guidelines

In order to maintain the levels of quality and dependability for our customers, every listed app must go through our approval process. There are different criteria for cloud apps, and you can learn about how long the process takes.

Learn more about our app approval process.

List and market your app

Once you've developed and tested your app, it's time to submit it for listing on the Atlassian Marketplace. We have plenty of resources to help you create your app listing description, prepare your branding, and make your app stand out.

Learn how to list and market your app.

Build your presence on Marketplace

To ensure your app is successful, it's important to make people aware of your app and company. Updating your partner profile and app listing details, and learning about search results and rankings on Marketplace, can help make sure your app is discoverable in the Marketplace and ensure your listing stands out.

Learn how to build your presence on Marketplace.

Engage Solution Partners

Solution Partners can boost your app visibility and customer base. By creating a partner program with them, you can foster a mutually beneficial relationship that helps you and your Solution Partners succeed.

Learn how to engage Solution Partners.

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