Decide your pricing and licensing model

• Choose payment model: Paid via Atlassian or Free (consider trials)
• Define pricing tiers aligned to Atlassian licensing
• Research competitive pricing in your category
• Consider per-user vs. flat pricing models

Your pricing model directly affects adoption velocity and revenue. Aligning to Atlassian's licensing tiers reduces friction for buyers, and competitive research helps you set a price that's both attractive and sustainable.

• Cloud app licensing
• Atlassian Marketplace apps: Pricing, payment, and billing
• About app editions
• Pricing and packaging guide

• Set up app editions and feature differentiation
• Configure trial period and trial-to-paid conversion
• Review multiple instances pricing considerations
• Review licensing FAQ

Editions let you serve different customer segments without building separate apps. A well-designed trial experience is often the single biggest lever for conversion.

• Atlassian Marketplace apps: Flexible pricing options for multiple instances
• Licensing FAQ

• Complete tax, legal, and payout setup to receive disbursements
• Create End User Terms (customer agreement or Terms of Service)
• Create Data Processing Agreement (DPA) if you are a Data Processor under GDPR or process personal data
• Consider using Atlassian's customizable end-user agreement framework

You can't receive revenue without completing payout setup, and missing legal documents (EULA, DPA) will block your listing during review. Using Atlassian's agreement framework can save significant legal effort.

• Adopting the standard, customizable end-user agreement