Overview
This guide explains how to adopt Atlassian's standard, customizable end-user agreement for your Marketplace apps. Using this standard agreement simplifies the legal requirements for listing apps in the cloud while ensuring compliance with data protection regulations.
Before you begin
To transact with customers in the cloud, you need:
- End User Terms (also known as a customer agreement or Terms of Service)
- Data Processing Agreement (DPA) if you are a Data Processor under GDPR or process personal data under other data protection laws
If you don't have a customer agreement, Atlassian offers a standard, customizable end-user agreement that you can use.
Consult with your legal counsel to ensure this Standard Agreement works for your business needs.
How to use the standard, customizable end-user agreement
To use the standard end-user agreement for your app:
- Log in to https://marketplace.atlassian.com/ with your partner account.
- Navigate to your existing app or create a new app.
- Add a new app version or edit an existing one.
- In the app version screen, click the Links tab.
- Observe the question Use a standard agreement as your End User License Agreement for this version?
- Selecting:
- Yes, a Provider Specific Terms text box will appear. This box allows you to customize the base agreement as needed (for example, to specify a different governing law and jurisdiction) and attach any additional documents (such as links to Data Processing Agreements (DPAs)).
- No, you will be able to enter a link to your own End User License Agreement.
What customers see
Once you adopt the standard end-user agreement:
App listing page
The standard agreement appears on your app listing page. Customers can access your Provider-Specific Terms through a provided link.
 |  |
App installation screen
During installation, customers see links to both:
- The standard end-user agreement
- Your Provider-Specific Terms
Frequently asked questions
| Question | Answer |
|---|---|
| Who designed this standard end-user agreement? | The standard end-user agreement was created by Bonterms. A committee of 100 lawyers designed the Bonterms Standard Agreement to offer a best-practice standard that balances the interests of both Marketplace Partners and customers. This agreement is free to use and licensed under the open-source document license CC BY ND. For more information, see: Atlassian - Bonterms partnership. |
| Where can I review the standard end-user agreement? | You can review the complete Bonterms standard end-user agreement at: End User Agreement | Atlassian. This is the agreement that partners and customers enter into when you adopt the Standard Agreement. |
| What are Provider-Specific Terms? |
Provider-Specific Terms allow you to customize the base agreement for your specific needs. Common examples include(but are not limited to): - Specifying different governing law and jurisdiction - Adding links to additional documents (such as Data Processing Agreements) - Including other business-specific terms Note: This list is not exhaustive – your legal team will be able to help you add any provider-specific terms that are necessary for your business requirements |
| Will my apps automatically update to new versions of the standard agreement? |
No, we will not automatically upgrade your apps to new versions of the standard agreement. To adopt a new version of the standard agreement, you must: - Review any new version with your legal team - Ensure it meets your business needs - Update your Provider-Specific terms if necessary - Manually opt-in to the new version through your app configuration Note: Completing the review process does not automatically switch your app to the new version – you must explicitly opt-in. |
| Do I need to add Provider-Specific terms for each new app version? | No. When you create a new app version, your Provider-Specific terms automatically copy from the previous version. This approach: - Saves time when creating new versions - Allows you to update terms in new versions - Preserves Provider-Specific terms from earlier versions |
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