There are many ways to attract customer to your Marketplace app. Below we've listed a few. Read into the details of this section for even more tips:
When creating and marketing online content, it's important to think about search engine optimization (SEO). SEO affects the discoverability/ranking of your content in search engines. You should optimize your Marketplace listing and all of your promotional material for SEO. Read more about SEO best practices.
Separately, check out the Google Search Console help and the Google Keyword Planner help. We also recommend integrating your Atlassian Marketplace listing with Google Analytics. The more data you track and record (be conscious of Atlassian's privacy policy and your own privacy policy, along with the need to anonymize), the better you are able to fine-tune your Marketplace app to be successful.
Atlassian Marketplace has its own internal search engine as well. Learn more about optimizing your listing for it here.
Check out this video to learn the basics of SEO and the specifics of how to optimize your listing and drive more traffic to it.
You want your Marketplace app to stand out. There are several opportunities for you to promote your Marketplace app. It is important to have consistent, tightly-written, and kick-ass promotional materials.
You can create a landing page on your own company website. On a landing page, you can go into greater level of detail than your listing. If your Marketplace app is not paid via Atlassian, your landing page is the place where your customers can buy your Marketplace app. Your landing page should link back to Atlassian Marketplace.
Blogs and other social media are great ways to promote your Marketplace app. For example, you can use Twitter to send out quick reminders about your Marketplace app or your company. (A hash tag that reads #atlassian or #atlassian_app reaches even more readers.) Remember your existing customers already read your blog and they already use your Marketplace app. Your blog should emphasize use cases, quick tips for getting more out of the Marketplace app, and of course upcoming releases.
If you really want to take your Marketplace app to the next level, you can build off of the SEO you did earlier and pay for ads to boost your Marketplace app in search results. This short video will show you how to:
Need help getting your Marketplace app to market? Work with a Solution Partner! Solution Partners provide a variety of consulting services.
You can find a Solution Partner and reach out to them via our Solution Partner portal. You can also narrow your search by region, product, and type of service you are looking for.
Atlassian selectively promotes certain apps independently through our blogs, email newsletters, social media mentions, product webinars, and featured listings, both on our company website and on the Atlassian Marketplace.
In general, Atlassian prioritizes marketing support in favor of supported, paid via Atlassian apps and focuses on general promotion of the Atlassian Marketplace, rather than individual co-marketing with partners. However, we're always on the lookout for new opportunities. Just open a ticket request and we will get back to you.
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