Last updated Oct 26, 2023

Get started on Marketplace

Our aim is to give you the tools you need to manage your app business – from developing innovative features to providing legendary customer support. Get started with your partner profile, create your free developer test instance, and more.

Moving your app and customers to cloud gives you step-by-step guidance if you're considering cloud or have migrating customers. As of Feb 15, 2024, server is no longer supported.

Create your partner profile

Apps belong to Marketplace Partners (sometimes known as vendors). A partner profile describes the company that "owns" the app. If you're an individual developer without a parent company, then simply create a partner profile using your name (for example, 'Joe Bloggs').

Your user account must be associated with a partner profile before you can modify that partner's app listing.

To create your partner profile on Marketplace:

  1. Create an Atlassian account if you haven't already done so.
  2. Log into the Marketplace using your Atlassian account credentials.
  3. Create your partner account, providing the requested details about your company.

Associate your account with a partner profile

If your account should belong to a particular Marketplace Partner but doesn't, ask somebody on the account to add you.

Here's how they can do this: 

  1. Log in to with your partner account.
  2. Click Manage vendor account from the profile menu in the upper right.
  3. Click Contacts.
  4. Click Add contact.
  5. Enter the email address and click Add.

Note, as a contact, you'll be able to access metrics for Cloud Fortified apps in the developer console.

If there's no other user for your partner profile, then contact the Atlassian Marketplace  and we'll add your information for you.

Adding roles to your contacts

A Marketplace Partner can add contacts to their account, defining who can access specific parts of the app management. An admin can access all app management capabilities, while others have access to specific capabilities, like creating promotions, managing price etc.

When Atlassian reach out to Marketplace Partners, say for processing refunds, or to reach out for security related issues, or to conduct closed beta programs, it's not possible to reach out to all contacts. Therefore you must add roles to your contacts.

Please update the roles whenever there is a change in ownership of a point person, this will help us reach out to the right contact.

How to add roles

  1. Go to Contacts.
  2. Select Manage.
  3. Select an appropriate contact and add a relevant role.

Partner contact roles view

What do these roles mean?

  1. Primary Contact - the go-to person/people/account to contact regarding any of the concerned areas

  2. Support Contact - the senior support figure to be contacted in relation to existing support cases customers have with the partner if escalated to Atlassian

  3. Licensing/Finance Contact - person/people/account who can be contacted for licensing/payment queries or etc

  4. Security - person/people/account who can be reached quickly when security incidents are reported/point of contact for all security-based queries i.e. bug bounty program

  5. Marketing - person/people/account our Marketing team can connect with for joint marketing endeavors

  6. Engineering - person/people/account for informing of upcoming technical changes i.e. API alterations, functionality retirement etc

  7. Migrations - the senior support figure to be contacted in relation to Cloud migration specific support cases

  8. Sales support & approvals - person/people/account who approves sales-centric requests such as pricing questions or discount approvals

Free developer instances to build and test your app

If you're already a developer or are thinking about developing for Atlassian, we'll give you a free developer instance to make it easier than ever to develop and test on our products. 

What's included in a developer instance?

A developer instance includes Atlassian Cloud licenses for:

  • Jira Work Management: 5 users
  • Jira Software: 5 users 
  • Confluence: 5 users 
  • Jira Service Management: 1 agent 

Details about this benefit

Developer instances should only be used for development and testing. If you need this for production purposes please consider using the free support tools benefit.

How to apply

No request forms needed here... get started with your development instance today

Tools to support your customers

If you're a Marketplace Partner with at least one paid via Atlassian app, we'll give you free Atlassian software to help reduce your costs for customer support.

What's included in a support tools instance?

This package includes Atlassian Cloud licenses for:

  • Jira Service Desk: 10 agents
This is required in order to receive any of the below.
- Jira Software: 100 users - Confluence: 100 users - Statuspage: Business tier

Using Jira Service Desk as your support ticketing system helps create a consistent experience for your customers and ours.

How to apply

Navigate to our partner support center and select the following options from the drop down menus that present themselves:

  • Partner Program Support
  • Partner Program Benefits
  • I want to request a free product benefit

Then select 'Marketplace Support Tools instance' from the options available and provide the requested onscreen information.


What if I need a larger tier size?

The Marketplace Partner Discount which offers: Jira Service Desk Cloud: 25 agents, Jira Software Cloud: 500 users, and Confluence Cloud: 500 users is still available, but requests must be approved by Atlassian. We are no longer accepting requests for the Marketplace Partner Discount for any partner who does not have at least one paid via Atlassian app currently listed in the Marketplace, and approval is contingent upon agreeing to install the app described in the support metrics data collection section above. We are not approving any requests beyond 25 agents for Jira Service Desk, 500 users for Jira Software Cloud, and/or 500 users for Confluence Cloud.

What if I am also an Atlassian Solution Partner?

If you are an Atlassian Solution Partner, you may be eligible to receive additional benefits which include: Server and Data Center offerings, additional products like Trello, Bitbucket and Hipchat, and higher tiers (for server and Data Center offerings only). Go to the Charlie Portal to apply.

If you already receive free license benefits through the Solution Partner program, you will not be eligible to receive additional benefits through the Marketplace Partner Program. 

Are there any options for hosting my app source code?

If you want source code hosting along with a simple issue tracker and wiki, we're happy to point you to Bitbucket, which is free for small teams of up to 5 users!

I already have a cloud instance for my app projects. Can I convert my billing to this offer?

If your instance meets the other requirements, yes. Just create a new request anyway and we'll figure out the details from there. 

I have multiple paid via Atlassian apps. How many instances can I apply for?

We can only offer this benefit for one instance per company. 

I have a question not answered here. What do I do?

See the documentation or visit our help portal. We'll help!

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