As a partner, it can be difficult to determine where to invest your trust resources. By incorporating a more customer-centric approach to product planning, marketing, and other strategic business planning, you can help ensure that your business will grow and attract larger customers.
Below are some key trust areas to consider.
Customer segmentation can help you make more informed decisions about trust investments, by allowing you to focus on your ideal customers. Determine your ideal customers, and markets to grow in.
Maximize growth and customer retention by prioritizing investments that bolster trust. There are a number of different ways in which to do this:
Learn how to prioritize trust investments.
Partners have a responsibility to protect customer data and provide a reliable experience. However, we know that it can be difficult to navigate all of the components of building customer trust, especially as a smaller vendor.
Check out our Encyclopedia of Trust for Marketplace Partners.
Joining Atlassian programs can help boost trust signals to customers. Participants in our Marketplace Security Bounty Program help detect vulnerabilities in your app, and our Cloud Fortified Apps signal baseline levels of security, reliability and support, which can help you stand out to enterprise customers.
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