In July 2025, we’re replacing our current billing model, a tiered structure for monthly Atlassian subscriptions, with a new model called maximum quantity billing.
We're rolling this change out to customers in stages, starting in early June, so you will begin to see this reflected in some customer transactions after this time.
To sell your cloud app on the Atlassian Marketplace, visit:
Public apps are available to any cloud customers, whether your app is free or paid via Atlassian.
For Marketplace Partner pricing resources, visit the Partner Portal.
End of support for server is on Feb 15, 2024. New server app sales and installs are no longer available for customers.
Customers can subscribe to cloud apps from their cloud-hosted Atlassian products, like Jira Cloud or Confluence Cloud. They first enter into a 30-day free trial for your app, which automatically rolls into a paid subscription (if your app is paid, of course). Customers pay the subscription price that you set, and billing only stops if customers cancel their subscription. If a customer does not pay their bill, their site will be shut down due to lack of payment. You will not be notified of this event.
If an app administrator unsubscribes from the license for your app, the app remains installed. Unlicensed apps continue to:
Apps receive information about the license status with every request. Use this information to ensure only licensed customers can use your app. License status can be used to delete retained data and prevent events from being sent externally when a license not present. See Handling requests with the license status for more information.
For more about how administrators install and manage apps, see the Universal Plugin Manager (UPM) documentation.
Before anything else, make sure your app meets our approval guidelines.
When you're ready to list your app for the world to see, follow the process below and choose Public for your app visibility.
After you've gone through the steps above, we automatically create a Jira work item for our Marketplace team. We'll check your app and listing information against our approval guidelines. This process might take a few business days. Avoid unnecessary rounds of feedback by checking the guidelines before submission.
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