Last updated Sep 25, 2024

Build customer trust in cloud

Trust is a key aspect of customer app purchasing and retention, and should be a critical piece of your strategy to maximize your potential customer base in cloud. The guide below is designed to help you build, launch, and grow secure, trustworthy apps.

This guide is for you if you're:

  • Designing an app you want to sell on the Atlassian Marketplace.
  • Growing your Atlassian Marketplace business.
  • Intending to sell to:
    • Larger (enterprise) customers
    • SMBs (small-medium businesses) in Europe and need to follow GDPR regulations
    • Regulated industries, such as healthcare, government, or finance.

Image of trust journey, showing seven phases

1. Design your app for trust

Designing your app with trust in mind can help you appeal to a broader range of customers, including enterprise customers, and avoid app rejection due to missing security requirements.

  • Follow secure by design principles.
  • Understand security requirements & programs.
  • Meet your legal obligations.

Design your app for trust.

2. Establish trustworthy business practices and policies

Trust isn't just about making sure your apps are secure – it also includes the business processes and internal policies that are in place before you launch your app on the Marketplace.

Setting up trustworthy business practices and policies will help you respond to customer questions around trust, and make it easier to get compliance certifications and attract enterprise customers in the future.

To help ensure you’re trustworthy before launch, follow our pre-launch trust checklist.

3. Showcase trust features

Your app listing is a great place to showcase trust features. It can help customers ensure your app meets their needs, and also pre-emptively answer their security questions so you don’t have to.

  • Complete the Privacy and Security tab on your app listing.
  • Create your own trust center or documentation.
  • Follow the app approval guidelines.

Showcase trust features.

4. Follow trust updates

Trust is constantly evolving. Staying updated with Atlassian trust features will help you maintain app credibility, stay competitive with other Marketplace Partners, and get program updates to ensure you retain your status.

  • Stay up to date with Atlassian communication channels.
  • Grow your Atlassian trust knowledge with the Partner Portal.

Follow trust updates.

5. Prioritize trust to grow your customer base

Prioritizing trust can help your business attract more customers and win enterprise accounts.

  • Understand how to segment customers.
  • Learn how to prioritize trust investments.
  • Join security and trust programs.

Prioritize trust to grow your customer base.

6. Achieve enterprise-grade trust

Establishing an enterprise-grade level of trust can help you maximize your market, cater to enterprise customers with high trust needs, such as those in regulated industries, and expand your reach and credibility in the market.

  • Understand regulated-industry compliance.
  • Build enterprise-grade support.
  • Develop enterprise-grade security.

Achieve enterprise-grade trust.

Get help

Here are some additional links to help you grow customer trust.

More resources and guidance

GDPR resources

California Consumer Privacy Act (CCPA) resources

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