Last updatedFeb 28, 2020

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About the Atlassian Marketplace

The Atlassian Marketplace platform is an easy way for you to distribute and sell your apps for Atlassian products. With Marketplace, you can access Atlassian's large customer base market and sell apps for our products, like Jira and Confluence. There's no cost to list apps, and you get all kinds of perks:

  • Access to our huge customer base:  Customers are already using Atlassian host products. All customers using our products are routed to the Marketplace when they look for an app.
  • Customers can try or buy, right from their product instance:  Your app is accessible for installation, trial, and purchase inside our product instances via the Universal Plugin Manager (UPM).
  • Use our licensing support: Let customers pay for your app via Atlassian, and you can use our Marketplace licensing support--simpler for you, profit for all of us. We simplify licensing and store information at
  • We'll handle checkout: Your paid via Atlassian app is purchasable through our shopping cart system. We'll help you set pricing, and you can forget about the rest.
  • Make money: Our model is similar to other app stores. You and Atlassian share the revenue from your app sales. Atlassian uses our share to run the Atlassian Marketplace and to reinvest in our development ecosystem. See Pricing, payment, and billing for more information.
  • We tell your customers when you release new versions: We tell customers when there are upgrade or update opportunities for your app, right inside their Atlassian host product.
  • It's in our best interest to help you profit, and vice versa: Access to solid apps helps market our products, and our flexible products help market your apps.

Payment models for apps

In the Marketplace, we welcome free apps, open-source apps, or apps sold directly by vendors. This means you can offer free apps, or apps that use your own checkout and licensing system. However, using different payment models means you have access to varying perks of the Marketplace:

  • Paid via Atlassian: Customers buy your app in the Marketplace, and you get the perks mentioned above. Your customers use the same EULA language that applies to our own customers. You license your app using the Atlassian Licensing APIs and you must agree to our Atlassian Marketplace Vendor Agreement.
  • Paid via vendor: Customers purchase your app through your private, external website. You determine what kind of licensing agreements that apply. You're responsible for all the systems for licensing, collecting, and reporting sales data.
  • Free: Customers can install your app for free. You're responsible for all supporting systems.

Apps for cloud users

Yes, you can make and sell apps to users in the cloud. Get started building an app using Atlassian Connect for Jira, Confluence, or Bitbucket Cloud.

Vendor agreements and terms of use

Listing an app in the Marketplace means you agree to the Marketplace Vendor Agreement. This agreement is between Atlassian and you as a vendor.

It also means you agree to comply with Atlassian's brand guidelines. These guidelines govern how you should represent your company and your apps in relation to Atlassian.

Customers using paid via Atlassian apps are subject the Marketplace Terms of Use. Similarly, this agreement is between Atlassian and your app customers. Your customers agree to the terms when they purchase or use your app.

Vendor profiles

Apps belong to vendors. A vendor profile describes the company that "owns" the app. For example, Atlassian and Gliffy are vendors. If you're an individual author without a parent company, (e.g., Ross Rowe) then create a vendor profile using your name. Your user account must be associated with a vendor profile before you can modify that vendor's app listing.

To create your vendor profile on Marketplace:

  1. Create an Atlassian account if you haven't already done so.
  2. Log into the Marketplace using your Atlassian account credentials.
  3. Create your vendor account, providing the requested details about your company.

Associate your account with a vendor profile

If your account should belong to a particular vendor but doesn't, ask somebody on the account to add you. Here's how they can do this: 

  1. Log in to with your vendor account.
  2. Click Manage vendor account from the profile menu in the upper right.
  3. Click Contacts.
  4. Click Add contact.
  5. Enter the email address and click Add.

If there is no other user for your vendor profile, then contact the Atlassian Marketplace  and we'll add your information for you.

Universal Plugin Manager (UPM)

The Universal Plugin Manager (UPM) can install apps automatically into Atlassian products. However, some items in the Atlassian Marketplace may not be suitable for automatic installation.

Automatic app installation with UPM

The Publish a new app form has a Deployable option that indicates whether an app installs with UPM. You should not check the Deployable option if your app consists of multiple JARs. The Atlassian Marketplace and UPM do not support Try, Buy, Install, Upgrade, and Renew buttons for non-deployable apps. Non-deployable apps cannot be sold under the Atlassian Marketplace Vendor Agreement as they do not support the UPM licensing API.

Additionally, if your app requires multiple downloads, configuration or license files on the file system, or if your app is not meant to be installed into the host product (like Jira Client, for example), then do not check the Deployable option. Your app is still available for download, but the UPM does not attempt to install it in the host product.

Marketplace support

Vendor support

To contact Atlassian directly about a vendor app listing, make a request to the Atlassian Marketplace.

Customer support

If you offer support for your app, the Get support button is on the Support tab on your app details page. This tab also lists other resources including documentation links, issue trackers, forums, and more. App customers are discouraged from writing reviews to get support, and should instead contact vendors directly.

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